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Beyond the Big Chains

Betty Berkins cafe, an independent cafe in The Extra Mile

Why independent motorway stops-offs matter

When you’re halfway through a long drive and your stomach starts to rumble, the default is often a motorway service station: convenient, predictable, and usually forgettable. But what if there were a better way to break your journey? One that supported local communities, served better food, and added character to your trip? 

Welcome to The Extra Mile: a curated guide to delicious, independent places to eat near UK motorway and main-road junctions. We believe that taking the scenic (and tasty) detour is about more than just what’s on your plate; it’s also about whom and what you support along the way.

Image above (c) Betty Berkins

The trouble with chain services

Let’s face it: the average motorway service station is hardly known for its individuality and charm. From lukewarm fries to overpriced coffee, chain-dominated services tend to serve up convenience somewhat at the cost of character. 

Many service stations are owned by a handful of large operators, meaning that their profits leave the local area and sometimes the country, even though the services themselves may be located in the heart of Britain’s rural communities. 

Why do independent food stops matter?

Fries on a table

1. Better food, made with care

Independent cafés, bakeries, and farm shops near motorways often use fresh, local ingredients. Many make everything from scratch, from sourdough toasties to homemade cakes and seasonal soups. 

2. They support local economies

When you stop at a family-run café or regional farm shop, you’re keeping money in the local community. That means more local jobs, stronger rural economies, flourishing local food and drinks producers, and thriving high streets. 

(Certain services brands, i.e. the Westmorland company’s Gloucester, Tebay, and Cairn Lodge services, act in a way that is more akin to independently run pit-stops, and are notable exceptions to the general rule of motorway services’ profits leaving the area. Each of the Westmorland trio supports hundreds of local farmers and food producers by stocking and introducing their goods to their millions of annual visitors.) 

3. A more memorable journey

Nobody reminisces about that generic burger they grabbed at the services just off Junction 18 that time. But taking a one mile detour to stop at a converted barn café or a friendly farm shop with goats and garden tables? That becomes part of the story. 

4. Lower your travel footprint

Many of the places featured in The Extra Mile: Delicious Alternatives to Motorway Services keep their eyes sharply on their carbon footprint and sustainability efforts. They buy local produce to reduce food miles, offer EV chargers, or work hard to reduce their packaging use. 

Taking the detour is easier than you think

All the venues in The Extra Mile are within 15 minutes of a motorway or main A-road junction (most are a lot closer or within a few minutes). This means better food without a major diversion, plus the satisfaction of skipping limp chips and queues in sterile food halls. 

From artisan bakeries off the M5 to coastal cafés just beyond the A30, there’s a better alternative waiting just off your route. 

Find your next ‘new favourite’ food stop

The Extra Mile: Delicious Alternatives to Motorway Services is your glovebox guide to over 275 independent, welcoming venues across Britain, including cafés, pubs, farm shops, and delis that are well worth a small detour. 

If you’re ready to swap the service station sandwich for something made with love, order your copy of The Extra Mile and discover the tastier side of travel. Extra Mile Books now also publishes The Farm Shop Guide and The Coastal Café Guide, so you can branch out and continue enjoying adventures in local food from the heart of rural Britain to the salty edges of our island.  

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OUR TOP SEASIDE LIDOS AND MARINE LAKES IN THE UK

Seaside lido in the UK coastal swimming

The 1920s and 1930s were boom decades for Britain’s seaside lido. Having fallen out of favour for a few years, the UK’s beloved lidos are back in vogue, with many being restored and reopened to the public. Now that wild swimming and cold-water swimming are surging in popularity (and, let’s face it, the coast never goes out of style), here are some of our favourite spots for enjoying sunshine and an open-air dip without being at the mercy of the waves. Love an open-air or sea swim while at the coast? You’ll love our best-selling and eminently giftable book: The Coastal Café Guide. 

A classic Art Deco complex right on the harbour under the stripey tower of Plymouth’s Hoe, the Tinside Lido is an iconic spot to splash in the water or bask on the sundeck. At 55m wide, there’s plenty of space, even on hot days. The perfect spot for some near-sea swimming in Plymouth.

Brixham’s answer to Bondi, this seawater lido dates back to the 1890s with views over Torbay. Entry is free but please do be generous with donations – a campaign is currently underway to fix a growing crack in the 1920s foundations. Pop into the Shoals restaurant alongside to enjoy fresh seafood, or take a picnic poolside. 

This is the UK’s largest seawater swimming pool, and is now geothermally heated (although not the main pool). It was built by the good people of Penzance to commemorate King George V’s Silver Jubilee, and what a way to mark it. We recommend trying the plastic-free café, booking in for a twilight swim, or warming up with a sauna session. 

One of our locals at Coastal Café HQ, the Portishead lido has a special place in our hearts as the host of many a childhood summer day’s adventure. It was originally opened in 1962 and was renovated in 2008, adding jolly colours to the original concrete. It’s heated… except in winter when hardy souls can try the cold water Popsicle. With sea swimming made difficult by challenging tides around these parts, the lido is the ideal place to get an outdoor swim in at any time of year. If there’s someone in your life who loves visiting the coast, have a copy of The Coastal Café Guide in reserve for their next birthday. Coffee and cakes are on them! 

Outdoor swimmers love this Olympic-sized seawater pool that’s strung with bunting and edged by a colourful pavilion. The paddling pool and water chute were added more recently, and it’s heated, so it’s fun for all the family.  This is a lovely spot to pass sunny summer days for everyone who loves nothing more than an outdoor swim. 

Proudly one of the oldest lidos in the UK, Lymington Sea Water Baths traces its history back to 1833. Today, they are council-owned and offer swimming, inflatable obstacle courses, and stand-up paddle boarding with views over to the Isle of Wight.

An elegant seaside lido that has been recently restored to its former glory. Swim in the 40m heated pool, let the kids loose in the splash pool, or loll on the lawn alongside for a spot of sunbathing. Dogs are not normally allowed, but check at the end of season when a special ‘Dogtember’ day is run for furry water lovers. When the renovation is complete, the main building will also offer a café, library, and co-working space.