Background Story – The Extra Mile

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WHY LOCAL FOOD MATTERS

At the Extra Mile, we’re firm proponents of local food. We crow about it at every opportunity. You’ll see it plastered throughout the book. But why?

Industrial scale farming and huge supermarket supply chains have served us well in feeding the growing population, but it has come at a cost. The quest for cheaper food has meant the increased use of fertilizers, pesticides, energy, land and water. As a result, our global food system is the primary driver of biodiversity loss and a major driver of climate change, accounting for around 30% of total human-produced emissions.

Local food is the antithesis of this form of production. It’s produce grown within a short distance of where it’s consumed (although there’s no formal legal definition). Here are some of the benefits.

Buying locally grown food encourages small scale, nature-sensitive farming…

…and shifts away from harmful industrial monocropping. The impact on bees is just one well-documented example of the harm monocropping can wreak on nature. By contrast, farming in harmony with the local microclimate can have a restorative effect on the soils and wildlife.

It supports local farming businesses and gives back to the community

Money spent with growers and neighbouring cafes and restaurants keeps money close to home, instead of going to faceless national businesses. That develops agriculture and hospitality in the area and keeps communities and economies thriving. The New Economics Foundation estimated that for every £1 spent in the local food network, £3.70 is generated in social, economic and environmental value. Food festivals (such as the eatFestival shown in the two images below) are a great way to discover some of your very local producers.

It has lower food miles

In the UK we import around half of our food. Buying local means crops don’t have far to go once they’ve been harvested. Without the need to drive crops long distances between where they’re grown and consumed, the carbon footprint shrinks, reducing the impact of your lunch.

It’s tastier and more nutritious

Crops can only be grown in accordance with the prevailing weather, which means local food is largely seasonal. Produce that ripens or matures naturally is served fresh, which means it’s tastier and more nutritious than food that is picked early (or out of season) and ripened artificially on its journey to shops.

If shopping locally, choosing food that hasn’t travelled far, and supporting smaller-scale and often independent food businesses is what gets you out of bed of a morning, dip into The Extra Mile. The guidebook is packed with small local cafés and offers viable alternatives to monotonous, motorway service station food, and disappointing forecourt food. Browse our Venue Finder here or buy the most up-to-date version of the guidebook for your own glovebox or that of a friend today at The Extra Mile’s online bookshop.

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MEET THE OWNERS: WRIGHT’S FOOD

Simon Wright and Maryann (c) Wrights Food Emporium

We asked Simon and Maryann at the wonderfully named Wright’s Food Emporium (find them here on The Extra Mile venue finder), to tell us where the idea for their business came from, and what keeps them going. Here’s what they said…

“Wright’s came from an idea to open a ‘village’ shop with a small cafe serving good coffee, sandwiches, cake. The name is our surname and Emporium seemed the right word: place of trade.

We started in a different location but after a year this didn’t work out and we were a bit stumped about where to go next. We came to look at the building in Llanarthne which was huge, filthy and very dilapidated but did have some lovely features like the floors and windows. We saw the potential and, with the help of a few good friends, were able to get the funding together to buy it. It had a good feeling about it and having historically been a coaching inn, felt welcoming.

Some people thought we were crazy as it’s very rural but luckily it has worked out and become a destination of its own for many people.

We wanted to use local produce as much as possible and cook as much as we could from scratch; bread first thing in the morning, cakes daily, soups, stews, pies and so on. We use local meat, vegetables and cheeses and try to keep everything seasonal.

I have been working in hospitality for the past 30 years running restaurants locally and coming from a family with an interest in food and farming.

We use local suppliers for as much as possible and are happy to try anything new and local, luckily for us suppliers seek us out. During the pandemic rather than closing as was the norm we stayed open to supply our local customers and support our suppliers who were losing most of their markets and customers, creating a click-and-collect service which proved very popular.

We use recyclable and compostable packaging as much as possible; we supply pies etc in enamel dishes which customers return for us to reuse; and we use a wood pellet boiler and stove for most of our heating and hot water needs. 

I enjoy working with our loyal staff and having such great customers, many of whom have followed us from business to business over the last 30 years. Hearing positive comments about our food, shop and ambience is very rewarding.

Costs are rising at a frightening speed and increased energy costs are now hitting us so we fear that the next year is going to be very challenging .

We take pride in being welcoming to all at Wright’s and are happy that our customers feel part of our business. You can call in just for a coffee or a loaf of bread or stay for hours chatting to friends and enjoying the hospitality. We only sell food we enjoy ourselves: wine and spirits from suppliers we admire; pottery and crafts from local makers as much as we can; homewares we find useful; and ingredients from Italy and Spain we can’t live without. We are happy to stop for a chat and give advice when required on food or anything else we can help with .

Ideal road trip? Driving through a rural area of Wales, Scotland or France, as we did in September up in the mountains of the Ardêche. It was so beautiful, quiet and peaceful. Time away is very precious when you are in the hospitality trade.

My ideal car snack is definitely a packet of crisps, ideally olive oil and salted !”

Thank you Simon and Maryann for sharing your Meet the Owners story with us here at The Extra Mile, we’re thrilled to feature your friendly stop-off point in our guide.

If you’re keen to support the hard-working foodie hubs that are at the heart of their local communities, use our Venue Finder to seek out great stops on your next trip or buy the most up-to-date edition of the guidebook here. The new edition will be out in spring 2023, and we can’t wait to see Wright’s in amongst our fabulously foodie pages.

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CATCH THE UK’S BEST AUTUMN COLOURS

Are you a leaf peeper?

Europe is beginning to catch on to the North American hobby of leaf peeping, a term used to describe trips dedicated to the seeking out of blazing autumnal colours. The Japanese call it momijigari which means maple viewing, more specifically, but the quest for colourful leaves is the same. Who hasn’t gaped in wonder at the golds and russet reds of the UK’s woodlands as the seasons change? What better reason for an autumnal exploration? Here are some of the UK’s best leaf peeping spots.

Gibside, Tyne and Wear Designed for its stunning views and now a National Trust property, Gibside (pictured above), at the edge of the Derwent Valley near Gateshead, is heaven for leaf chasers with 720-acres of beckoning woodland. Download one of four walking routes through the landscaped parkland to maximise your stop. (Image (c) National Trust)

Wintour’s Leap, Gloucestershire

Enjoy the sylvan colours of the Forest of Dean blazing around the horse-shoe sweep of the river Wye from the unique vantage point of Wintour’s Leap, just to the north of Chepstow (pictured below). It’s also a popular climbing spot, if any adventurers have their ropes and harness in the boot. Visit Dean Wye has lots of great ideas for activities in and around the region. (Image (c) Visit Dean Wye.)

Llanwrst, Wales
Is there a more iconic image of autumn in Wales than the Tu Hwnt I’r Bont tea room (pictured below)? We don’t think so. Make this Virginia-creeper clad cottage part of your autumn road trip to see it in its full, fiery glory.

(Image (c) Tu Hwnt I’r Bont.)

Glen Affric, Scotland

Sometimes touted as Scotland’s most beautiful glen (though it’s a hard-fought crown), Glen Affric’s woodland and moorland come alive in autumn as the leaves change colour. With a 10-mile circular walking circuit, prepare to enjoy them from every angle.

(Image (c) Visit Scotland.)

Stourhead, Wiltshire
Famous for its spectacular hues in autumn, the National Trust’s Stourhead property is decadent in its autumn splendour (pictured below). Enjoy this quintessential view across the lake towards the Pantheon to see the colours in reflected glory.
(Image (c) National Trust)

The Extra Mile glovebox guidebook brims with excellent eating choices, designed to take motorists just off the main roads and into the lovely communities and locally run foodie businesses hidden around each corner. This autumn, escape the monotony of the Services and the bland forecourt food at A road garages around the country. Use The Extra Mile book or online map to eat more memorably. To buy a copy for yourself, or as a gift for a favourite, frequent-travelling friend, visit our online shop today.

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IT’S A HARD JOB, BUT…

Laura Collacott, writer of the first three editions of The Extra Mile, is back on the road in June 2022. She’ll be making a cameo appearance in the new edition of the book (due out in spring 2023), as she’s seeking out memorable new venues in the North East for the fourth edition of our essential glovebox guide to good food on the move. Laura found a moment to reveal the reality of life on the road. It’s a hard job, but somebody’s got to do it after all…

View of the North York Moors — Laura’s view over the North York Moors this week

“Ah, the joy of being a food writer. We know what you’re thinking. Meandering from café to farm shop, chatting idly to the good people behind them, languorously tucking in to gargantuan sandwiches, feasting on slabs of cake and scratching farm pigs behind the ear. Gently fattening.

If only.

In truth, finding the good cakes and best breakfasts involves a lot more legwork. It starts with poring over maps and trawling the internet for places that look promising, followed by long days on the road zipping from place to place and diverting to follow tip-offs from locals or the glimpse of a promising signboard. Many of the places we visit don’t make the cut for various reasons – too greasy, too bland, too unfriendly; simply not special enough.

But for those that are – special enough – those that we wouldn’t hesitate to recommend to a friend, we set to work. We speak to the owners to find out why they set it up, and their food ethos; to staff to find out how it runs and where the ingredients come from. We talk to customers to find out what they like best about the place and what their favourite dishes are. We explore the shelves and inspect the menu, tasting mouthfuls where we can and taking extensive notes. Then we’re off again, on the hunt for the next.

Far from eating cream teas in every stop (we’d be the size of houses if we did), this is a life of hastily eaten pastries and scotch eggs on the hoof. A life of broken snatches of Radio Four shows and disgraceful crumb- and paper-strewn cars.

Sometimes there are long, dispiriting stretches where nowhere fits the bill. But when you do stumble across a fantastic place, where the welcome is all wide smiles and the owners are foodies who can name the farmers who supply the eggs and salad leaves…it makes the empty miles melt away.

And then there are the views. The sweeping, moorland vistas or emerald hilltops that you just can’t see from the motorway. The countryside traffic jams caused by a string of ducklings crossing the road and the little-known towns that surprise you with their vibrance. That’s when we’re sure it really is worth going the extra mile.”

Order The Extra Mile book now

The updated third edition of The Extra Mile is being prepared for print now and will be back in the shops around mid to late July 2022. We’re updating everyone’s opening hours so that you don’t turn up for a slap up feed when a cafe is closed, and we’ve removed those places that are no longer open. Order from our Shop today and your book will arrive and may even still be hot – or at the very least a little bit lukewarm – off the actual press. If you order it elsewhere online, it will likely be people’s older stock of the 2019 edition so our top tip to ensure you get the 2022 reprint with up-to-date intel is, buy directly from us.

NEW edition coming in 2023

Laura and our other similarly discerning roving reporters are on the road in 2022, seeking out more great finds to feature in the fourth, spring 2023 edition of the book. Subscribe to our newsletter (scroll down the homepage to enter your email) and keep an eye on our social media channels for news of its release. Don’t forget to let us know if you discover any terrific eateries while on your travels this year. We’d love to feature their local characters and flavours in our new collection of independent cafes, pubs, restaurants, farm shops, ice-cream parlours and attractions across the land.