The Extra Mile – The Extra Mile

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2023 EDITION LAUNCHES 27 MARCH

LAUNCH MEDIA RELEASE:

‘The Extra Mile’ guidebook launch: avoid Motorway Services food this Easter

The new, fourth edition of The Extra Mile: Delicious Alternatives to Motorway Services launches in print and online on 27 March. Designed for those who dislike motorway services food, this glovebox guidebook (with its companion website and online map) will steer you into more than 275 better places to eat across England, Scotland and Wales – all near motorway and main road junctions.

How The Extra Mile works

The Extra Mile (384pp) helps people find their perfect pit-stop by road or by region. It also helps them find and support the country’s smaller, independent food businesses. The book has:

20 full-colour maps (motorways, regions and EV chargers)
Over 275 farm shops, cosy cafés, family-friendly stops, dog-friendly pubs, attractions with restaurants, RHS and National Trust attractions and more
QR codes so readers can get directions or visit places online with ease.

Thoughts on modern car travel, from Alastair Sawday (editor)

“When travelling these days, the scenery is often of warehouses, service stations, other roads, and giant distribution centres (is that all we do – distribute other people’s stuff?). It’s dispiriting. Travellers need a break from the ugliness, somewhere to rest their battered eyes on green space. They also need to eat some delicious food.

“The 2023 edition of the much-loved guide, The Extra Mile, will bring relief and touches of delight to thousands of weary or nervous road-travellers. I founded the company a few years ago after decades as a travel-book publisher and am delighted that the longing for ‘good things’ is growing, and that we can support good people. The book is part of the food revolution, and I challenge anyone not to love the idea. (It is important to note that I no longer own Alastair Sawday Publishing, now a thriving employee-owned company. The Extra Mile is an independent publication.)”

Book launch: 30 March, Bristol
The book’s launch event runs from 6.30pm-8.30pm on 30 March 2023 at a central Bristol location. The Printslinger team will be there to say a few words, along with some speakers from the local food movement. This event is free but ticketed due to space, please contact kerry@theextramile.guide for details if you’d like to attend.

Pre-ordering and discount codes
From w/c 20 March, the book will be live to pre-order online on our website (RRP £14.99). Visit www.theextramile.guide/shop. For a discount code to share with your online audiences, contact kerry@theextramile.guide

What people are saying

“Turn travelling from ordeal to a voyage of discovery! A few extra miles can open up new vistas of enjoyment, and better health too.”
Helen Browning OBE, CEO of the Soil Foundation

“My work in food, festivals and sustainability takes me all around the country. The Extra Mile Guide works on several levels: it helps drivers find fresh and often unusual places to eat, it supports local jobs and economies, and it brings the country’s vital network of smaller food producers to more people’s attention.”
Sidharth Sharma, local food campaigner, co-founder of Shambala Festival

“Of course it’s easier to just pull into a service station, but why would you when fresh food is being grown and served at independent farm shops and cafés just around the corner? This thoughtful guide will steer you into more interesting places to eat, while supporting the country’s smaller producers.”
Natasha Astara, Tablehurst Community Farm, Best Food Producer 2022 (BBC Food and Farming Awards)

There are many wonderful (and virtuous) reasons for travelling The Extra Mile way, from experiencing lovely food, places and people to supporting a more sustainable food system. You also realise that saving time by using motorway services rarely brings any benefit at all to your day.”
Barny Haughton, Organic chef, food educator and founder of Square Food Foundation

“A brilliantly simple and clever concept, these guides are hugely helpful for anyone who cares about good food, supporting small businesses and sniffing out the good stuff. Makes a stop-off en route a destination in itself.”
Elly Curshen @ellypear, Author and Columnist

About The Extra Mile/ Printslinger Publishing
Kerry O’Neill – author of The Extra Mile edition 4 – is a Bristol-based freelancer specialising in wine, food, adventure, and travel. Following a two-year desk-bound period, hitting the road to research and write this book sounded like the best thing since non-sliced bread. O’Neill will soon oversee Printslinger’s publishing activities, in partnership with Laura Collacott (author of editions 1-3) and venue liaison and publishing co-ordinator, Eleanor Weeks-Bell. The team’s expertise covers local food, travel, publishing, marketing, sustainability and more. Printslinger is planning several new titles for 2024.

—– ENDS —-

NOTES FOR EDITORS

ABOUT THE EXTRA MILE GUIDEBOOK (EDITION 4)
The Extra Mile guidebook helps road users avoid motorway services and boring, big-brand food. It directs them to hundreds of better places to eat instead – all near motorway and main road junctions. Spend locally, support smaller food and drinks businesses and choose lower food miles, all while turning your journey into more of an adventure. Book contains illustrative motorway, regional and EV charger maps.

ABOUT THE COMPANY
The Extra Mile is from Glovebox Guides, an imprint of independent publisher, Printslinger Ltd.
Please note that while Alastair Sawday founded Printslinger Ltd., both it and The Extra Mile book are separate from Alastair Sawday Publishing (Sawday’s), which is now an employee-owned organisation.

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GIFT IDEAS: BEST REUSABLE COFFEE CUPS

Britain has developed a vibrant coffee culture over the last decade or so, and the morning (afternoon and evening) brew has become an important daily ritual for many of us. In the UK, we drink around 98 million cups a day, as part of an industry worth more than £9 billion.

On the flip side, Britain gets through 2.5 billion disposable and hard-to-recycle coffee cups each year, a number set to increase by a third by 2030. Fortunately, the amount of coffee cup recycling facilities in the UK is growing along with an awareness of the problem.

Sidestep the hassle of what to do with your used single-use coffee cup by carrying one of these handsome reusables in your car instead – bagging the discount that frequently comes with a BYO cup while you’re at it. The Kitchen at Croxley for example – an Extra Mile venue – offers a 20p discount if you bring your own cup (their takeaway cups are compostable, too).

Circular&Co Reusable coffee cup, £14.95

A cup, made from old single-use coffee cups. If there’s a more guilt-free way to enjoy your coffee on the road, we’d like to see it. You can open the lid with one hand and drink from any side, yet it’s still leakproof. Designed to last for 10 years, it fits in most car cup holders and is safe to put through the dishwasher.

Stojo collapsible coffee cup, £12.99

This is a compact option if you’re short on space and it can be tucked into most shoulder or handbags. Made of silicone, this little cup concertinas down into a pocket-sized disc when you’ve finished using it, while a lid plug ensures no coffee residue leaks out. A rigid plastic cuff saves your fingers when your coffee is hot.

Klean Kanteen insulated TKWide with café cap, £25.95

This vacuum insulated cup will keep drinks hot for 11 hours (or 38 hours, iced). It claims not to retain or impart flavours which is appealing if you’ve ever tried in vain to rid a flask of lingering milk smells. Works as a water bottle, coffee mug, sport bottle and insulated cup. Designed with an impact base-cap to protect it from bumps, it’s chip resistant and the lid can be disassembled for easy cleaning.

Smidge travel cup, £15.40

Double-walled stainless steel stops heat escaping anywhere fast, while a screw-top lid with two silicone seals claims to be 100% leak-proof. It comes with barista-standard internal measuring guides, fits under most coffee machines and is available in a range of cheerful colours (with matching water bottles). The cup is only suitable for hand-washing at the moment, but is easy to disassemble and clean.

Coffee BugBear, £18

If the pandemic has left you more germ-aware than ever, try BugBear’s reusable cup with patented antimicrobial protection shielding its stainless steel walls. Double-skinned to keep in the heat, it has a screw-on cap to prevent slips slopping out.

SoleCup, £16

An aesthetically appealing cup made in the UK from tempered glass with a cork band for easy grip. With the option of an infuser accessory, it works as well for smoothies and tea as it does for coffee. For the eco-minded, the cup is 100% recyclable and arrives in plastic-free packaging.

Bru coffee cup, £17.99

Made to last from powder-coated stainless steel, with matching bottles available if you’re a co-ord kinda person, this is a stylish cup for on-the-go. It’s designed to fit under most coffee machines (though perhaps not in car cup holders) and is large enough to hold a standard, 340ml latte. Dishwasher safe and can be recycled with scrap metals at the end of its useful life.

Chilly’s Series 2 coffee cup, £36

Shaped like a drinks can and available in a wide range of patterns and colours, this stainless steel coffee pod is a stylish addition to your road trip. Get yours engraved with your name if you’re not up for sharing, and put ownership arguments to bed forever. It’s not dishwasher safe, but – tip – use bicarbonate of soda if you ever need a thorough clean.

Corkcicle Travel Cup, £44

Prefer your coffee cup with a handle? The whopping great Corkcicle could be for you. It’s triple insulated, has a snug, clear, see-through lid and has a stay-put grippy silicone base so it doesn’t slide around the dashboard.

Frank Green reusable cup, £28.99

A handsome design that comes in an array of colours (including neon lids), Frank Green is a discerning choice for the travelling coffee drinker. It’s easy to use with one hand (thanks to a push-button lid), is designed to fit in cup holders and is spill resistant. Despite the ceramic lining, its makers claim the base is unbreakable, which means you can polish the stainless steel exterior to your heart’s content with the microfibre polishing cloth supplied with it…if polishing is your thing.

Huskeecup, £14

Made from coffee husks, this cup is a waste-free wonder. Durable and insulated, it’s designed for coffee-to-go, and when it’s no longer at its best, you can exchange it in a participating café through HuskeeSwap (see the app for details) or return it to the company for recycling.

If you’re an Extra Mile café or eating experience that offers a discount for those bringing their own cup, let us know and we’ll promote you below. If reading this, you obviously prefer your hot drinks to be HOT – whether at home or on the go – or you’re buying a gift for someone who really cares about their coffee. Get the most up-to-date edition of The Extra Mile guidebook here, to make the ultimate birthday or Christmas gift combo for the hot drink lovers in your life.

Venues offering an own-cup discount

The Kitchen, Croxley

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WHERE TO HIRE A CAMPERVAN

Looking to make a proper road-trip of it? You’re going to need a campervan. Like Airbnb, a number of companies now offer campervan hire direct from owners, so you can rent a home-on-wheels no matter where you are in the country.

Camplify

A platform for renting recreational vehicles, with a range of sizes and styles. Van owners are all personally verified by the team and RAC cover means you don’t need to worry about breaking down. Some owners will even deliver the van to your holiday destination.

Paul Camper

Home to more than 1,000 private campers, you can take your pick on Paul Camper. Although the sharing website was born in Berlin, it’s spread to the UK and has a range of vans across the country. Handovers are in person so you can visit it and take it for a test drive before finalising the booking.

Quirky Campers

Specialists in hiring out bespoke campervans, Quirky Campers rents out a range of beautifully designed motors so you can live out your #vanlife dreams, if only for a little while. The company prides itself on sustainable credentials so expect vans fitted out with masterfully reclaimed materials (see picture below from Quirky Campers), as well as carbon offsetting for your driving miles.

Go Boony

Boonies are a New Zealand term for beautiful, untouched places, so Go Boony is a nod to where the founders of Go Boony met – on a campervan trip, naturally. They claim to have the largest fleet in the UK, with pet and bike friendly options easy to find.

Suitably inspired to hit the road? Find perfect pitstops and idyllic farm shops at which to shop and stock up, in The Extra Mile guidebook – friend of campervan gloveboxes everywhere – or by using the online Venue Finder.

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WHY LOCAL FOOD MATTERS

At the Extra Mile, we’re firm proponents of local food. We crow about it at every opportunity. You’ll see it plastered throughout the book. But why?

Industrial scale farming and huge supermarket supply chains have served us well in feeding the growing population, but it has come at a cost. The quest for cheaper food has meant the increased use of fertilizers, pesticides, energy, land and water. As a result, our global food system is the primary driver of biodiversity loss and a major driver of climate change, accounting for around 30% of total human-produced emissions.

Local food is the antithesis of this form of production. It’s produce grown within a short distance of where it’s consumed (although there’s no formal legal definition). Here are some of the benefits.

Buying locally grown food encourages small scale, nature-sensitive farming…

…and shifts away from harmful industrial monocropping. The impact on bees is just one well-documented example of the harm monocropping can wreak on nature. By contrast, farming in harmony with the local microclimate can have a restorative effect on the soils and wildlife.

It supports local farming businesses and gives back to the community

Money spent with growers and neighbouring cafes and restaurants keeps money close to home, instead of going to faceless national businesses. That develops agriculture and hospitality in the area and keeps communities and economies thriving. The New Economics Foundation estimated that for every £1 spent in the local food network, £3.70 is generated in social, economic and environmental value. Food festivals (such as the eatFestival shown in the two images below) are a great way to discover some of your very local producers.

It has lower food miles

In the UK we import around half of our food. Buying local means crops don’t have far to go once they’ve been harvested. Without the need to drive crops long distances between where they’re grown and consumed, the carbon footprint shrinks, reducing the impact of your lunch.

It’s tastier and more nutritious

Crops can only be grown in accordance with the prevailing weather, which means local food is largely seasonal. Produce that ripens or matures naturally is served fresh, which means it’s tastier and more nutritious than food that is picked early (or out of season) and ripened artificially on its journey to shops.

If shopping locally, choosing food that hasn’t travelled far, and supporting smaller-scale and often independent food businesses is what gets you out of bed of a morning, dip into The Extra Mile. The guidebook is packed with small local cafés and offers viable alternatives to monotonous, motorway service station food, and disappointing forecourt food. Browse our Venue Finder here or buy the most up-to-date version of the guidebook for your own glovebox or that of a friend today at The Extra Mile’s online bookshop.

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MEET THE OWNERS: WRIGHT’S FOOD

Simon Wright and Maryann (c) Wrights Food Emporium

We asked Simon and Maryann at the wonderfully named Wright’s Food Emporium (find them here on The Extra Mile venue finder), to tell us where the idea for their business came from, and what keeps them going. Here’s what they said…

“Wright’s came from an idea to open a ‘village’ shop with a small cafe serving good coffee, sandwiches, cake. The name is our surname and Emporium seemed the right word: place of trade.

We started in a different location but after a year this didn’t work out and we were a bit stumped about where to go next. We came to look at the building in Llanarthne which was huge, filthy and very dilapidated but did have some lovely features like the floors and windows. We saw the potential and, with the help of a few good friends, were able to get the funding together to buy it. It had a good feeling about it and having historically been a coaching inn, felt welcoming.

Some people thought we were crazy as it’s very rural but luckily it has worked out and become a destination of its own for many people.

We wanted to use local produce as much as possible and cook as much as we could from scratch; bread first thing in the morning, cakes daily, soups, stews, pies and so on. We use local meat, vegetables and cheeses and try to keep everything seasonal.

I have been working in hospitality for the past 30 years running restaurants locally and coming from a family with an interest in food and farming.

We use local suppliers for as much as possible and are happy to try anything new and local, luckily for us suppliers seek us out. During the pandemic rather than closing as was the norm we stayed open to supply our local customers and support our suppliers who were losing most of their markets and customers, creating a click-and-collect service which proved very popular.

We use recyclable and compostable packaging as much as possible; we supply pies etc in enamel dishes which customers return for us to reuse; and we use a wood pellet boiler and stove for most of our heating and hot water needs. 

I enjoy working with our loyal staff and having such great customers, many of whom have followed us from business to business over the last 30 years. Hearing positive comments about our food, shop and ambience is very rewarding.

Costs are rising at a frightening speed and increased energy costs are now hitting us so we fear that the next year is going to be very challenging .

We take pride in being welcoming to all at Wright’s and are happy that our customers feel part of our business. You can call in just for a coffee or a loaf of bread or stay for hours chatting to friends and enjoying the hospitality. We only sell food we enjoy ourselves: wine and spirits from suppliers we admire; pottery and crafts from local makers as much as we can; homewares we find useful; and ingredients from Italy and Spain we can’t live without. We are happy to stop for a chat and give advice when required on food or anything else we can help with .

Ideal road trip? Driving through a rural area of Wales, Scotland or France, as we did in September up in the mountains of the Ardêche. It was so beautiful, quiet and peaceful. Time away is very precious when you are in the hospitality trade.

My ideal car snack is definitely a packet of crisps, ideally olive oil and salted !”

Thank you Simon and Maryann for sharing your Meet the Owners story with us here at The Extra Mile, we’re thrilled to feature your friendly stop-off point in our guide.

If you’re keen to support the hard-working foodie hubs that are at the heart of their local communities, use our Venue Finder to seek out great stops on your next trip or buy the most up-to-date edition of the guidebook here. The new edition will be out in spring 2023, and we can’t wait to see Wright’s in amongst our fabulously foodie pages.

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6 UNIQUE FERRY TRIPS TO TAKE IN THE UK

Did you know that around 4,400 islands make up the British Isles, although only around 210 are inhabited. UK ferry journeys can offer a fresh perspective on the coastline. To add a voyage to your overland journey, find inspiration with this collection of six of the country’s most unique crossings.

Scrabster to Stromness, Orkney

The wonderfully named Scrabster, on Scotland’s North coast, is a jumping off point for a short-ish (90 minute) hop to the Orkney archipelago. It takes passengers past the Old Man of Hoy, a famed 137m high sea stack off the coast. The archaeological wonders on Stromness (below) are something else.

Glenelg to Kylerhea, Skye

The original crossing point between Skye (pictured below) and the mainland, a small ferry crosses this narrow channel in season. It’s an unusual turntable design, so the ferry pulls up alongside the slipway and the crew turn the deck to embark cars and passengers. Sure, you can drive over the bridge to get to Skye these days, but if you do you’ll miss the sea eagles, otters and seals that frequent the waters. Grab a coffee at the Shore Station café to stop and enjoy the view.

Kingswear to Dartmouth

Crossing the water saves drivers a lengthy detour round the river Dart and gives a lovely view of the picturesque harbour town, including the castle and Royal Naval College; keep eyes peeled for helicopters as well as wildlife. Two boats make the crossing, straightforwardly named Lower Ferry or Higher Ferry.

Lymington to Yarmouth, Isle of Wight

The shortest route across the Solent, this 40-minute journey spirits you from the New Forest to the tranquil Isle of Wight, passing Hurst Castle on the way. On the other side of the water you’ll see its counterpart, Yarmouth Castle, which was built by Henry VIII as a gun platform to defend the waterway.

Feock to Philleigh, Cornwall

Another time and mile saver, this crossing saves drivers the 27-mile alternative route round the Truro River. The King Harry Ferry (pictured below) has been transporting passengers to the Roseland peninsula since 1888, and today’s incarnation offers calming views through the glass side, and a view onto the chains guiding the boat across the water. Find out more about the route at Fal River Ferries.

Penzance to St Mary’s, Isles of Scilly

Affectionately known as the Vomit Comet, thanks to the rough ride it can offer in high seas, the Scillonian III takes passengers on a nearly three-hour journey to the UK’s southernmost islands. Hope that the weather is fine so that you can enjoy the beautiful views of Cornwall’s coast as it glides past. Explore timetables for your next adventure with Isles of Scilly Travel.

Inspired to take a road trip, boat trip or best-of-both-worlds trip? When travelling across the UK to actual ports or simply metaphorical ports of call, don’t forget to check that The Extra Mile is in your glovebox (with the Venue Finder on home-screen speed-dial) to ensure your journey eats are as memorable as the trip itself. Get your copy here.

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FAVOURITE UK WATERFALLS

As a rainy, lumpy country, there is no shortage of waterfalls in the UK. After a hot, dry summer where most dwindled to trickles, one benefit of the seasonal turn to drizzle is that the waterfalls are back in full display. Waterfalls also emit negative ions which are said to be good for your health, helping with mood, sleep, metabolism and our immune systems. For a truly restorative stop, work one of these into your journey.

Waterfall Country: The Brecon Beacons National Park

Though famous and increasingly popular, it would be churlish not to mention the Brecon Beacon’s famous waterfalls at the southwestern corner of the national park. The Four Falls Trail is a well-trodden route taking in several of the area’s finest. Wales’s answer to the rain forest, the area is as magical as it is fragile, so do make sure you stick to the paths and take litter home (which we hope would be a no brainer). Visit Waterfalls Country on the National Park website – the lovely falls pictured below are in Neath.

Grey Mare’s Tail, Dumfries

Watch the water tumble 60m from Loch Skeen into the Moffat Valley. Consider a ranger-guided walk to learn more about the fossils, rare upland plants, ring ouzels and vendace found here. The drive from the M74 to the reserve along the A708 is said to be one of Scotland’s most scenic as well. Find out more with the National Trust for Scotland.

Thornton Force, Yorkshire

A popular cascade on Yorkshire’s waterfall circuit, the water here falls over the edge of a limestone cliff to dramatic effect. It’s one of several falls on the Ingleton Waterfalls walk (so named for the nearest town) and is the most popular. If you want it to yourself, try timing your visit for a weekday. The Dales are home to more than 50 waterfalls, so if you’d rather find a lesser known one, try one on this list. Uncover the area courtesy of the My Yorkshire Dales website.

Aber Falls, Snowdonia

Just a short distance from the A55, Aber Falls (pictured above) is an impressive introduction to the Snowdonia National Park. It’s at the foothills of the Carneddau where the Afon Goch (Red River) descends into the Menai Straits. The 4.5km path is accessible to all and has picnic areas and open spaces for running off some steam. Explore Aber Falls online before planning your trip. Image (c) Snowdonia.gov.wales.

Hellgill Force, Cumbria

Although Aira Force is arguably Cumbria’s most famous (and there ought to be a lot of waterfalls in England’s watery lake district), Hellgill Force is an impressive slot-canyon fall at the start of the River Eden under the Crinkle Crags fell. It’s easy to reach from the B6259 and there’s a small parking area available at Aisgill Moor Cottages. Find out more about Aira and its neighbouring falls here at Visit Cumbria.

North Glen Sannox, Arran

Beautifully clear waters slip over the granite stone here in a pretty series of waterfalls (pictured below). If your trip is taking you out to the islands of Scotland’s west coast, make this one of your stops. And if the islands aren’t on your itinerary, consider adding Arran, which at a 55-minute ferry ride from Ardrossan, is one of Scotland’s most accessible. Explore North Glen Sannox’s pools and falls.

Water-break-its-neck, Powys

So memorably named we had to include this one in mid-Wales! At Water-break-its-neck, hills and rivers combine to create a selection of tall falls. It’s easy to reach through a forested path and is suitable for little legs as it’s only a kilometre there and back from the car park. Explore Water-break-its-neck (pictured below) and surrounds on this Country File recommended walk.

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CATCH THE UK’S BEST AUTUMN COLOURS

Are you a leaf peeper?

Europe is beginning to catch on to the North American hobby of leaf peeping, a term used to describe trips dedicated to the seeking out of blazing autumnal colours. The Japanese call it momijigari which means maple viewing, more specifically, but the quest for colourful leaves is the same. Who hasn’t gaped in wonder at the golds and russet reds of the UK’s woodlands as the seasons change? What better reason for an autumnal exploration? Here are some of the UK’s best leaf peeping spots.

Gibside, Tyne and Wear Designed for its stunning views and now a National Trust property, Gibside (pictured above), at the edge of the Derwent Valley near Gateshead, is heaven for leaf chasers with 720-acres of beckoning woodland. Download one of four walking routes through the landscaped parkland to maximise your stop. (Image (c) National Trust)

Wintour’s Leap, Gloucestershire

Enjoy the sylvan colours of the Forest of Dean blazing around the horse-shoe sweep of the river Wye from the unique vantage point of Wintour’s Leap, just to the north of Chepstow (pictured below). It’s also a popular climbing spot, if any adventurers have their ropes and harness in the boot. Visit Dean Wye has lots of great ideas for activities in and around the region. (Image (c) Visit Dean Wye.)

Llanwrst, Wales
Is there a more iconic image of autumn in Wales than the Tu Hwnt I’r Bont tea room (pictured below)? We don’t think so. Make this Virginia-creeper clad cottage part of your autumn road trip to see it in its full, fiery glory.

(Image (c) Tu Hwnt I’r Bont.)

Glen Affric, Scotland

Sometimes touted as Scotland’s most beautiful glen (though it’s a hard-fought crown), Glen Affric’s woodland and moorland come alive in autumn as the leaves change colour. With a 10-mile circular walking circuit, prepare to enjoy them from every angle.

(Image (c) Visit Scotland.)

Stourhead, Wiltshire
Famous for its spectacular hues in autumn, the National Trust’s Stourhead property is decadent in its autumn splendour (pictured below). Enjoy this quintessential view across the lake towards the Pantheon to see the colours in reflected glory.
(Image (c) National Trust)

The Extra Mile glovebox guidebook brims with excellent eating choices, designed to take motorists just off the main roads and into the lovely communities and locally run foodie businesses hidden around each corner. This autumn, escape the monotony of the Services and the bland forecourt food at A road garages around the country. Use The Extra Mile book or online map to eat more memorably. To buy a copy for yourself, or as a gift for a favourite, frequent-travelling friend, visit our online shop today.

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EAT:FESTIVALS – TRULY LOCAL FOOD

Man from Ginger Beard Pickles and Preserves holding a jar of pickle

eat:Festivals are renowned across the South West not just for the excellence of their festivals and traders selection, but for their award-winning efforts to produce a sustainably run festival. We talk to festival co-founder, Beverley Milner-Simonds, about the importance of shopping locally, eating local foods and supporting local businesses.

Q) You run a series of award-winning local food festivals across the West Country. What does local mean to you, and why is it so important that you only feature very local traders at each event?

A) We’re all from somewhere, and making where you live work and play a better place seems the right thing to do. Focusing on local producers allows us to keep that money in the local community and introduce people to producers they can buy from easily time and time again.

Q) If people are used to buying big brand products, what do you think are the key things they’ll notice if they start to shop at smaller local places, or to buy locally made, hand-crafted food from local producers (and why does it matter)?

A) Buying from small local producers allows you to get the story behind the product. To understand how it was grown, made and ultimately brought to life for you. Understanding where your food comes from, meeting the maker, and having a great time is the underlying ethos to eat:Festivals.

Q) Why is it important to support local producers and do you have any specific examples of a business that suffered then bounced back or had to innovate or diversify as a result of the huge challenges of recent years?

A) Being able to help micro and small businesses thrive really gets us out of bed in the morning with a big smile on our faces. Watching fledging businesses grow, become employers, develop new products and get stocked locally is incredibly rewarding. Take for example Nutts Scotch eggs. They relied heavily on face-to-face sales, pre-pandemic. Now, they also focus on their online sales, supported by some of their previous direct sales to customers, and have developed their kitchen space ready to supply bigger customers wholesale in this post-pandemic world. They’ve seen a big switch in their business balance; having more regular wholesale customers now enables them to have a steadier income and to employ two more members of staff.

Q) You’ve won multiple awards for your green, planet-first ethos. What environmental, green or ‘local’ related award are you most proud of and why, and do you have any nuggets of advice for small food businesses who want to minimise their impact as they grow?

A) We are very proud of how we run our business. Sustainability for us has six key parts. Transport, energy use, water use, food, waste and impact in the community. The events industry has been a very wasteful sector over the years, with temporary structures erected and scrapped after the event. We were recognised at the Tourism Excellence Awards South West in 2019 for our responsible, ethical and sustainable approach to tourism. We have proved that you can run events differently. At a festival, you have an opportunity to engage with people in a different way. You can prompt behaviour change by encouraging people to walk, cycle or scoot to your event, or mandating no single-use plastic (which met with no resistance whatsoever from any of our producers). You can encourage people to switch to fully compostable materials, or to those that can be recycled at home for those who are taking purchases away with them. Our top tip for small food businesses starting out is to look at the different aspects of their production along those six areas we highlighted. Transport, energy use, water use, food, waste and impact in the community.

Q) Where might your traders’ products be stocked, locally and in the region? Will you find any of them at motorway services?

A) We get such a buzz when we spot one of our producers being stocked locally, regionally and in some cases nationally. You’ll find our producers at your local farm shops and sometimes even at farm gate sales too. But you’ll also spot them on the menus at independent restaurants and cafes and bistros and at some petrol stations and forecourts, especially businesses like Touts, based in North Somerset.

Q) The Extra Mile book exists to help people find good local food in lovely surroundings just off motorway and main road junctions, to stop them having to go to the Services. Can you name a few of your own favourites (here is the Extra Mile map if that helps)?

A) Top tips off the Motorway? Well, obviously Gloucester Services for anyone heading up and down the M5 in the West Country. We also love Pyne’s of Somerset, just south of Bridgwater. Brockley Stores on the A370 in North Somerset, OMG, it’s worth the detour, let’s face it, such incredible stuff in there! If you’re heading further south on the M5, then Darts Farm is a really good food hub, with lots of amazing producers stocked there. And if you’re looking for a cracking cup of coffee, we’d love you to turn off at Wellington and go and explore Brazier, a coffee roaster based in Wellington with a lovely back story.

Q) Will you use The Extra Mile Guide – Delicious Alternatives to Motorway Services?

A) Being able to get to the root of where your food and drink comes from, to meet the maker and to hear the story behind the product, is a really nourishing way to eat. The Extra Mile enables you to discover great local food and drink on your travels so we think it’s a great idea!

eat:Festivals are a great free day out. You’ll find them in 17 town and city centres across the South West, showcasing the very best of local food and drink from within 30 miles of the town. In addition to the truly incredible food and drink on offer, each festival offers free entertainment, education, sometimes free bike mechanic sessions and a whole heap of foodie fun.

Visit eat:Festivals on Facebook and their website for more details on upcoming events and how to join as a local trader.

To buy The Extra Mile Guide (from Glovebox Guides) visit our Shop now. The fourth edition is underway and will be out in spring 2023. Contact us now if interested in joining its collection of memorable local places to eat, drink and rest.

Posted on by The Extra Mile

TELL US YOUR TIPS

The Extra Mile from Glovebox Guides (ed. 3)

Avoid the Services: Nominate great cafés for the new guide

Research is underway for the 2023 edition of The Extra Mile – Delicious Alternatives to Motorway Services – every driver’s essential guide to good food on the move.

Nominations are welcomed from (or for) independent cafés, cosy tea rooms, quirky pit-stops and welcoming farm shops – within a 15-minute drive of a motorway or main A-road junction – to feature in this useful glovebox guidebook and on its companion website. Is there anywhere we really shouldn’t miss?

Writer, Kerry O’Neill, said, “We’re keen to fill the upcoming fourth edition of this sell-out guide with some classic and new foodie destinations to help drivers avoid the monotony of motorway services. We’ll uncover the best farm shops, cafés, tea rooms and eateries we can find near motorway and main A-road junctions, many of which would love a helping hand following the challenges of recent years. The Extra Mile helps its readers find and support the small and independent food and drink businesses who are going the extra mile to keep us all fed and watered in local, low-food-mile style.”

England, Scotland and Wales: the café hunt continues

In early Sept 2022, Icelandic foodie and photographer Iris Thorsteinsdottir will set off to explore Scotland’s off-motorway and A-road wilds on a quest to find more venues to join The Extra Mile while author Kerry O’Neill continues her quest across Wales and England.

Nominate yourself or a favourite venue

To nominate a venue to join The Extra Mile – Delicious Alternatives to Motorway Services for the team to visit, go to Find a stop to see if it’s already part of the collection. If not, submit the information at Join the Guide. Nominations should be interesting and independent (or part of a small regional chain) with a strong locally-sourced food ethos. They must be within a short drive – 15 minutes maximum and the closer the better – of a motorway or main A-road junction in mainland England, Wales or Scotland. Most importantly, they should be friendly, foodie and fabulous!

Who can be nominated?

Coffee shops and tea rooms
Cafés and bistros (including those within gardens or visitor attractions)
Farm shops, farm shop cafés, garden centre cafés
Delis and bakeries
Vegetarian and plant-based cafés
Unusual take-aways, pre-order picnics/ veg box companies
Ice-cream parlours
Breweries, wineries or distilleries with sit-in food options
Family-friendly and dog-friendly spots

Buy a copy for yourself or for a gift

The Extra Mile – Delicious Alternatives to Motorway Services is the essential glovebox guidebook for anyone seeking interesting eats while exploring England, Scotland and Wales by car. It’s the ideal gift for drivers, food lovers and gloveboxes everywhere. The most recent edition (ed. 3, 2019, by Laura Collacott) sold out and was refreshed and reprinted for 2022 by Glovebox Guides. The new, fourth edition is being compiled now, with a deadline for inclusion of 30 Sep 2022. The book will be in good bookshops and online in 2023. For updates and an alert when the new edition is available to order, subscribe to our newsletter on the homepage. Buy the current edition now while stocks last.

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Notes for editors
For further press information and to discuss related content, photography, book giveaways and reader competitions, email Kerry at The Extra Mile Guide.

The Extra Mile guidebook
The Extra Mile – Delicious Alternatives to Motorway Services is the essential glovebox guidebook to memorable food and drink experiences while on the move. It helps readers replace monotonous motorway food with the fresh, colourful and often locally sourced flavours of over 300 independent cafes, growers, makers and bakers, all within a 15-minute drive of a motorway or main A-road junction. Plan your journey, explore the alternative eateries and eat better when on the move, while supporting local producers.

The Extra Mile website
The Extra Mile site is an extension of the print guidebook with venue details and a ‘search by map’ function to direct hungry drivers to their chosen foodie venue. The site is updated regularly, with a curated collection of stop-offs, eateries and farm shops featuring in each new edition of the book. To submit a venue or request to join the collection, visit Join the Guide.

Glovebox Guides
Glovebox Guides is an imprint of Printslinger Ltd, the independent publishing company run by renowned slow food lover, Alastair Sawday. Glovebox Guides will publish the fourth edition of The Extra Mile – Delicious Alternatives to Motorway Services in 2023 as the first in a series of new titles. Buy direct from Glovebox Guides to ensure you get the refreshed 2022 reprint.

Kerry O’Neill, author
Kerry O’Neill is a UK-based travel researcher and writer with an MSc in literary tourism. She has collaborated with key sustainable travel, food and wine brands including Secret Compass Expeditions, Sustrans, TravelLocal, Sawday’s Special Places to Stay, Sidetracked magazine, Avery’s Wine Merchants and FoodWorks South West. The Extra Mile is her first collaboration with Glovebox Guides.