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Why Farm Shops Are the Future of Ethical Eating

Image of the bread and bakery section at Weetons

Why Farm Shops are the future of ethical eating

In an age where supermarket aisles are crammed with plastic packaging and mystery meat, more and more people are asking: Where does my food come from, and what impact does it have? 

Enter the modern British farm shop: a haven for ethical eaters, local food lovers, and sustainability-conscious shoppers. Once thought of as quaint countryside stops, farm shops today are pioneering a new kind of food culture: one rooted in transparency, taste, and doing better by people and planet. Farm-to-fork is something that producers strive to offer, and visitors love to experience. Here’s why farm shops are leading the charge for a more ethical way to eat. (Image above (c) Weetons.)

1. You know where your food comes from

Unlike supermarket supply chains that stretch around the globe, many farm shops sell food grown, reared, or made right on site or by producers they know personally. Whether it’s grass-fed beef from the next field or honey from a neighbour’s hives, there’s a story behind every product. That means fewer food miles, fresher produce, and a direct connection between farmer and eater. There are some truly delicious farm-to-fork experiences to be enjoyed. 

2. Support regenerative and sustainable farming

Many independent farms and their farm shops are champions of sustainable farming and regenerative agriculture, namely a way of farming that restores soil health, promotes biodiversity, and works with nature rather than against it. By shopping at these outlets, you’re helping to fund regenerative farming that builds a better food system, rather than depleting it. Image below (c) Westerton Farm.

A woman in a field with fresh crops at Westerton Farm

3. Champion small-scale and artisan producers

Farm shops are more likely than supermarkets to stock products made in small batches, which have been crafted by local artisans or by family-run producers. Whether it’s hand-churned butter, heritage apples, or traditionally made cheddar, these products preserve skills, regional flavours, and rural jobs.

4. Reduce waste and packaging

Looking to shop with less plastic? Many farm shops offer refill stations, loose produce, and minimal packaging, especially compared to supermarkets. You’re more likely to find recyclable or compostable containers, and often reusable options, too. 

5. Keep money in the local economy

Ethical eating isn’t just about the environment, it’s about people. When you spend money at a farm shop, more of it stays in the community. You’re supporting local livelihoods, helping rural businesses thrive, and keeping Britain’s independent food culture alive. image below (c) Ben’s Farm Shop, Staverton.

Image of girl with fresh produce (c) Ben's Farm Shop

6. Seasonal, responsible choices, without the 'greenwashing'

Ethical eating is about more than buzzwords. Farm shops typically stock what’s truly in season, helping you eat in tune with nature’s rhythms… and without the air-freighted strawberries in January. It’s simpler, more honest, and (spoiler) tastes better too. 

Ready to eat more ethically?

The Farm Shop Guide is your road-trip companion to some of the most ethical, delicious, and independently run food stops across Britain, from award-winning farm shops at regenerative farms to delis, cheesemongers, bakeries, honey farms, and more. 

Wherever you’re heading, there’s a better bite waiting nearby: one that supports the land, the farmers, and the future. 

Order your copy of The Farm Shop Guide today.  

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BEST-SELLING FOODIE TRAVEL GUIDES

Best seller image, (c) ibreakstock Adobe Stock 139558768

Bestselling travel guides 2024

We are Printslinger (like mud slinger, only slinging print about the place instead of mud). Home of three best-selling travel guidebooks and counting, we’re not as well known as Lonely Planet and the like. Our foodie travel books have excelled themselves in 2024 however, often beating the ‘big-hitters’ to the top spot when it comes to online book sales. Not bad for a small, independent publisher without the marketing might of the mass publishers. Long live independents!

At Printslinger, we’re driven by a desire to help you avoid boring, big-brand food and motorway services chains. We exist to help you seek out, support, and celebrate British food and Britain’s local food growers and retailers, Britain’s farmers, and independent farm shops, cafés, restaurants, coffee shops, and more. Let’s have a look at what each of our books has been up to in 2024.

The Extra Mile: a 2024 travel guide bestseller

The Extra Mile: Delicious Alternatives to Motorway Services is our flagship title. It was produced annually in 2017, 2018, and 2019. It then had a three-year holiday (and a change of hands, into our hands), and returned with a bang in 2023.

The Extra Mile (ed. 4, 2023), has 275 off-motorway places to eat near motorway junctions. It was an Amazon #1 Bestseller across several food and travel guide categories in 2023 and 2024, and is frequently on the #1 Most Gifted charts. Its return to prominence in 2024 was aided by our publisher Kerry’s appearance on BBC Breakfast in August, discussing how our books help readers find and buy local food from independent cafés and farm shops near them and while on journeys around Britain.

“Is BBC Breakfast a radio show?” asked Kerry. “No, it’s primetime morning TV with an audience of 7m people,” we said. “I’ll wash my hair.”

The Extra Mile at number on on the Amazon sales chart
The Extra Mile Guide, showing #1 Most Gifted on Amazon

The Coastal Café Guide: a #1 bestselling food guide in 2024

The Coastal Café Guide was released by Printslinger in July 2024. It is packed with 150 of Britain’s best coastal cafés and places to eat, like restaurants with sea views, top spots for coffee after a surf or a wild swim, and idyllic cafés to visit while walking the coast path. The Coastal Café Guide became an #1 Amazon Hot New Release and #1 Bestseller across several foodie travel guide categories. It is a great gift for people who love the sea, seafood, sea views, and culinary adventures on the coast. It was featured in The Scotsman with a long article, had a double-page feature in The Times Weekend, and was reviewed (favourably!) in The Sun, as well as getting coverage in many local and regional outlets. 

Printslinger makes a donation of 1% of book sales to Surfers Against Sewage for every book we sell, managed through the Work for Good platform. 

The Farm Shop Guide: a #1 bestselling food and travel guide in 2024

The Farm Shop Guide is the third title from Printslinger to date. It has 165 fantastic farm shops and farm shop cafés and restaurants, alongside info on farmers’ markets, food festivals, and the best PYO places for pick-your-own fruit, vegetables, flowers, pumpkins, and even Christmas trees across Britain. The Farm Shop Guide had a 2.5 page feature in The Times Weekend, a double-page spread in Waitrose Weekend, a review in The Telegraph’s ‘what’s new in food’, mentions in other outlets including Cotswold Life, and a good plug on TV’s BBC Breakfast.  

Printslinger makes a donation of 1% of book sales to the Sustainable Food Trust for every book we sell, managed through the Work for Good platform. 

The Farm Shop Guide shown over The Times coverage
Graphic showing Amazon #1 spot 27 Oct 2024
Farm - Amazon Hot New Release #1 Food and Drink Travel 08.10.2024

Find out more about Printslinger and our best-selling food and travel guides

Printslinger is run by Kerry O’Neill and Laura Collacott. More titles are in the pipeline, with themes broadening out from pure food and travel guides into other realms. Rest assured, they will remain independent books, about memorable places and independent businesses, created by and for independent-minded people. To browse and buy our books, visit our online bookshop (link below). To discuss stocking our current books, marketing partnerships, press, work, your own book ideas, or anything else of interest, please use our contact form, linked to below. We look forward to hearing from you. 

Finally, a big thank you from us all to everyone who’s bought and enjoyed our books, shared our books and given them as presents, featured our books in their print and online coverage, actually BEEN in our books, and worked with us. We wouldn’t be where we are today without you. Thank you!

Some of the Printslinger team in 2023