Business – The Extra Mile

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2023 EDITION LAUNCHES 27 MARCH

LAUNCH MEDIA RELEASE:

‘The Extra Mile’ guidebook launch: avoid Motorway Services food this Easter

The new, fourth edition of The Extra Mile: Delicious Alternatives to Motorway Services launches in print and online on 27 March. Designed for those who dislike motorway services food, this glovebox guidebook (with its companion website and online map) will steer you into more than 275 better places to eat across England, Scotland and Wales – all near motorway and main road junctions.

How The Extra Mile works

The Extra Mile (384pp) helps people find their perfect pit-stop by road or by region. It also helps them find and support the country’s smaller, independent food businesses. The book has:

20 full-colour maps (motorways, regions and EV chargers)
Over 275 farm shops, cosy cafés, family-friendly stops, dog-friendly pubs, attractions with restaurants, RHS and National Trust attractions and more
QR codes so readers can get directions or visit places online with ease.

Thoughts on modern car travel, from Alastair Sawday (editor)

“When travelling these days, the scenery is often of warehouses, service stations, other roads, and giant distribution centres (is that all we do – distribute other people’s stuff?). It’s dispiriting. Travellers need a break from the ugliness, somewhere to rest their battered eyes on green space. They also need to eat some delicious food.

“The 2023 edition of the much-loved guide, The Extra Mile, will bring relief and touches of delight to thousands of weary or nervous road-travellers. I founded the company a few years ago after decades as a travel-book publisher and am delighted that the longing for ‘good things’ is growing, and that we can support good people. The book is part of the food revolution, and I challenge anyone not to love the idea. (It is important to note that I no longer own Alastair Sawday Publishing, now a thriving employee-owned company. The Extra Mile is an independent publication.)”

Book launch: 30 March, Bristol
The book’s launch event runs from 6.30pm-8.30pm on 30 March 2023 at a central Bristol location. The Printslinger team will be there to say a few words, along with some speakers from the local food movement. This event is free but ticketed due to space, please contact kerry@theextramile.guide for details if you’d like to attend.

Pre-ordering and discount codes
From w/c 20 March, the book will be live to pre-order online on our website (RRP £14.99). Visit www.theextramile.guide/shop. For a discount code to share with your online audiences, contact kerry@theextramile.guide

What people are saying

“Turn travelling from ordeal to a voyage of discovery! A few extra miles can open up new vistas of enjoyment, and better health too.”
Helen Browning OBE, CEO of the Soil Foundation

“My work in food, festivals and sustainability takes me all around the country. The Extra Mile Guide works on several levels: it helps drivers find fresh and often unusual places to eat, it supports local jobs and economies, and it brings the country’s vital network of smaller food producers to more people’s attention.”
Sidharth Sharma, local food campaigner, co-founder of Shambala Festival

“Of course it’s easier to just pull into a service station, but why would you when fresh food is being grown and served at independent farm shops and cafés just around the corner? This thoughtful guide will steer you into more interesting places to eat, while supporting the country’s smaller producers.”
Natasha Astara, Tablehurst Community Farm, Best Food Producer 2022 (BBC Food and Farming Awards)

There are many wonderful (and virtuous) reasons for travelling The Extra Mile way, from experiencing lovely food, places and people to supporting a more sustainable food system. You also realise that saving time by using motorway services rarely brings any benefit at all to your day.”
Barny Haughton, Organic chef, food educator and founder of Square Food Foundation

“A brilliantly simple and clever concept, these guides are hugely helpful for anyone who cares about good food, supporting small businesses and sniffing out the good stuff. Makes a stop-off en route a destination in itself.”
Elly Curshen @ellypear, Author and Columnist

About The Extra Mile/ Printslinger Publishing
Kerry O’Neill – author of The Extra Mile edition 4 – is a Bristol-based freelancer specialising in wine, food, adventure, and travel. Following a two-year desk-bound period, hitting the road to research and write this book sounded like the best thing since non-sliced bread. O’Neill will soon oversee Printslinger’s publishing activities, in partnership with Laura Collacott (author of editions 1-3) and venue liaison and publishing co-ordinator, Eleanor Weeks-Bell. The team’s expertise covers local food, travel, publishing, marketing, sustainability and more. Printslinger is planning several new titles for 2024.

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NOTES FOR EDITORS

ABOUT THE EXTRA MILE GUIDEBOOK (EDITION 4)
The Extra Mile guidebook helps road users avoid motorway services and boring, big-brand food. It directs them to hundreds of better places to eat instead – all near motorway and main road junctions. Spend locally, support smaller food and drinks businesses and choose lower food miles, all while turning your journey into more of an adventure. Book contains illustrative motorway, regional and EV charger maps.

ABOUT THE COMPANY
The Extra Mile is from Glovebox Guides, an imprint of independent publisher, Printslinger Ltd.
Please note that while Alastair Sawday founded Printslinger Ltd., both it and The Extra Mile book are separate from Alastair Sawday Publishing (Sawday’s), which is now an employee-owned organisation.

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WHY LOCAL FOOD MATTERS

At the Extra Mile, we’re firm proponents of local food. We crow about it at every opportunity. You’ll see it plastered throughout the book. But why?

Industrial scale farming and huge supermarket supply chains have served us well in feeding the growing population, but it has come at a cost. The quest for cheaper food has meant the increased use of fertilizers, pesticides, energy, land and water. As a result, our global food system is the primary driver of biodiversity loss and a major driver of climate change, accounting for around 30% of total human-produced emissions.

Local food is the antithesis of this form of production. It’s produce grown within a short distance of where it’s consumed (although there’s no formal legal definition). Here are some of the benefits.

Buying locally grown food encourages small scale, nature-sensitive farming…

…and shifts away from harmful industrial monocropping. The impact on bees is just one well-documented example of the harm monocropping can wreak on nature. By contrast, farming in harmony with the local microclimate can have a restorative effect on the soils and wildlife.

It supports local farming businesses and gives back to the community

Money spent with growers and neighbouring cafes and restaurants keeps money close to home, instead of going to faceless national businesses. That develops agriculture and hospitality in the area and keeps communities and economies thriving. The New Economics Foundation estimated that for every £1 spent in the local food network, £3.70 is generated in social, economic and environmental value. Food festivals (such as the eatFestival shown in the two images below) are a great way to discover some of your very local producers.

It has lower food miles

In the UK we import around half of our food. Buying local means crops don’t have far to go once they’ve been harvested. Without the need to drive crops long distances between where they’re grown and consumed, the carbon footprint shrinks, reducing the impact of your lunch.

It’s tastier and more nutritious

Crops can only be grown in accordance with the prevailing weather, which means local food is largely seasonal. Produce that ripens or matures naturally is served fresh, which means it’s tastier and more nutritious than food that is picked early (or out of season) and ripened artificially on its journey to shops.

If shopping locally, choosing food that hasn’t travelled far, and supporting smaller-scale and often independent food businesses is what gets you out of bed of a morning, dip into The Extra Mile. The guidebook is packed with small local cafés and offers viable alternatives to monotonous, motorway service station food, and disappointing forecourt food. Browse our Venue Finder here or buy the most up-to-date version of the guidebook for your own glovebox or that of a friend today at The Extra Mile’s online bookshop.

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EAT:FESTIVALS – TRULY LOCAL FOOD

Man from Ginger Beard Pickles and Preserves holding a jar of pickle

eat:Festivals are renowned across the South West not just for the excellence of their festivals and traders selection, but for their award-winning efforts to produce a sustainably run festival. We talk to festival co-founder, Beverley Milner-Simonds, about the importance of shopping locally, eating local foods and supporting local businesses.

Q) You run a series of award-winning local food festivals across the West Country. What does local mean to you, and why is it so important that you only feature very local traders at each event?

A) We’re all from somewhere, and making where you live work and play a better place seems the right thing to do. Focusing on local producers allows us to keep that money in the local community and introduce people to producers they can buy from easily time and time again.

Q) If people are used to buying big brand products, what do you think are the key things they’ll notice if they start to shop at smaller local places, or to buy locally made, hand-crafted food from local producers (and why does it matter)?

A) Buying from small local producers allows you to get the story behind the product. To understand how it was grown, made and ultimately brought to life for you. Understanding where your food comes from, meeting the maker, and having a great time is the underlying ethos to eat:Festivals.

Q) Why is it important to support local producers and do you have any specific examples of a business that suffered then bounced back or had to innovate or diversify as a result of the huge challenges of recent years?

A) Being able to help micro and small businesses thrive really gets us out of bed in the morning with a big smile on our faces. Watching fledging businesses grow, become employers, develop new products and get stocked locally is incredibly rewarding. Take for example Nutts Scotch eggs. They relied heavily on face-to-face sales, pre-pandemic. Now, they also focus on their online sales, supported by some of their previous direct sales to customers, and have developed their kitchen space ready to supply bigger customers wholesale in this post-pandemic world. They’ve seen a big switch in their business balance; having more regular wholesale customers now enables them to have a steadier income and to employ two more members of staff.

Q) You’ve won multiple awards for your green, planet-first ethos. What environmental, green or ‘local’ related award are you most proud of and why, and do you have any nuggets of advice for small food businesses who want to minimise their impact as they grow?

A) We are very proud of how we run our business. Sustainability for us has six key parts. Transport, energy use, water use, food, waste and impact in the community. The events industry has been a very wasteful sector over the years, with temporary structures erected and scrapped after the event. We were recognised at the Tourism Excellence Awards South West in 2019 for our responsible, ethical and sustainable approach to tourism. We have proved that you can run events differently. At a festival, you have an opportunity to engage with people in a different way. You can prompt behaviour change by encouraging people to walk, cycle or scoot to your event, or mandating no single-use plastic (which met with no resistance whatsoever from any of our producers). You can encourage people to switch to fully compostable materials, or to those that can be recycled at home for those who are taking purchases away with them. Our top tip for small food businesses starting out is to look at the different aspects of their production along those six areas we highlighted. Transport, energy use, water use, food, waste and impact in the community.

Q) Where might your traders’ products be stocked, locally and in the region? Will you find any of them at motorway services?

A) We get such a buzz when we spot one of our producers being stocked locally, regionally and in some cases nationally. You’ll find our producers at your local farm shops and sometimes even at farm gate sales too. But you’ll also spot them on the menus at independent restaurants and cafes and bistros and at some petrol stations and forecourts, especially businesses like Touts, based in North Somerset.

Q) The Extra Mile book exists to help people find good local food in lovely surroundings just off motorway and main road junctions, to stop them having to go to the Services. Can you name a few of your own favourites (here is the Extra Mile map if that helps)?

A) Top tips off the Motorway? Well, obviously Gloucester Services for anyone heading up and down the M5 in the West Country. We also love Pyne’s of Somerset, just south of Bridgwater. Brockley Stores on the A370 in North Somerset, OMG, it’s worth the detour, let’s face it, such incredible stuff in there! If you’re heading further south on the M5, then Darts Farm is a really good food hub, with lots of amazing producers stocked there. And if you’re looking for a cracking cup of coffee, we’d love you to turn off at Wellington and go and explore Brazier, a coffee roaster based in Wellington with a lovely back story.

Q) Will you use The Extra Mile Guide – Delicious Alternatives to Motorway Services?

A) Being able to get to the root of where your food and drink comes from, to meet the maker and to hear the story behind the product, is a really nourishing way to eat. The Extra Mile enables you to discover great local food and drink on your travels so we think it’s a great idea!

eat:Festivals are a great free day out. You’ll find them in 17 town and city centres across the South West, showcasing the very best of local food and drink from within 30 miles of the town. In addition to the truly incredible food and drink on offer, each festival offers free entertainment, education, sometimes free bike mechanic sessions and a whole heap of foodie fun.

Visit eat:Festivals on Facebook and their website for more details on upcoming events and how to join as a local trader.

To buy The Extra Mile Guide (from Glovebox Guides) visit our Shop now. The fourth edition is underway and will be out in spring 2023. Contact us now if interested in joining its collection of memorable local places to eat, drink and rest.

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TELL US YOUR TIPS

The Extra Mile from Glovebox Guides (ed. 3)

Avoid the Services: Nominate great cafés for the new guide

Research is underway for the 2023 edition of The Extra Mile – Delicious Alternatives to Motorway Services – every driver’s essential guide to good food on the move.

Nominations are welcomed from (or for) independent cafés, cosy tea rooms, quirky pit-stops and welcoming farm shops – within a 15-minute drive of a motorway or main A-road junction – to feature in this useful glovebox guidebook and on its companion website. Is there anywhere we really shouldn’t miss?

Writer, Kerry O’Neill, said, “We’re keen to fill the upcoming fourth edition of this sell-out guide with some classic and new foodie destinations to help drivers avoid the monotony of motorway services. We’ll uncover the best farm shops, cafés, tea rooms and eateries we can find near motorway and main A-road junctions, many of which would love a helping hand following the challenges of recent years. The Extra Mile helps its readers find and support the small and independent food and drink businesses who are going the extra mile to keep us all fed and watered in local, low-food-mile style.”

England, Scotland and Wales: the café hunt continues

In early Sept 2022, Icelandic foodie and photographer Iris Thorsteinsdottir will set off to explore Scotland’s off-motorway and A-road wilds on a quest to find more venues to join The Extra Mile while author Kerry O’Neill continues her quest across Wales and England.

Nominate yourself or a favourite venue

To nominate a venue to join The Extra Mile – Delicious Alternatives to Motorway Services for the team to visit, go to Find a stop to see if it’s already part of the collection. If not, submit the information at Join the Guide. Nominations should be interesting and independent (or part of a small regional chain) with a strong locally-sourced food ethos. They must be within a short drive – 15 minutes maximum and the closer the better – of a motorway or main A-road junction in mainland England, Wales or Scotland. Most importantly, they should be friendly, foodie and fabulous!

Who can be nominated?

Coffee shops and tea rooms
Cafés and bistros (including those within gardens or visitor attractions)
Farm shops, farm shop cafés, garden centre cafés
Delis and bakeries
Vegetarian and plant-based cafés
Unusual take-aways, pre-order picnics/ veg box companies
Ice-cream parlours
Breweries, wineries or distilleries with sit-in food options
Family-friendly and dog-friendly spots

Buy a copy for yourself or for a gift

The Extra Mile – Delicious Alternatives to Motorway Services is the essential glovebox guidebook for anyone seeking interesting eats while exploring England, Scotland and Wales by car. It’s the ideal gift for drivers, food lovers and gloveboxes everywhere. The most recent edition (ed. 3, 2019, by Laura Collacott) sold out and was refreshed and reprinted for 2022 by Glovebox Guides. The new, fourth edition is being compiled now, with a deadline for inclusion of 30 Sep 2022. The book will be in good bookshops and online in 2023. For updates and an alert when the new edition is available to order, subscribe to our newsletter on the homepage. Buy the current edition now while stocks last.

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Notes for editors
For further press information and to discuss related content, photography, book giveaways and reader competitions, email Kerry at The Extra Mile Guide.

The Extra Mile guidebook
The Extra Mile – Delicious Alternatives to Motorway Services is the essential glovebox guidebook to memorable food and drink experiences while on the move. It helps readers replace monotonous motorway food with the fresh, colourful and often locally sourced flavours of over 300 independent cafes, growers, makers and bakers, all within a 15-minute drive of a motorway or main A-road junction. Plan your journey, explore the alternative eateries and eat better when on the move, while supporting local producers.

The Extra Mile website
The Extra Mile site is an extension of the print guidebook with venue details and a ‘search by map’ function to direct hungry drivers to their chosen foodie venue. The site is updated regularly, with a curated collection of stop-offs, eateries and farm shops featuring in each new edition of the book. To submit a venue or request to join the collection, visit Join the Guide.

Glovebox Guides
Glovebox Guides is an imprint of Printslinger Ltd, the independent publishing company run by renowned slow food lover, Alastair Sawday. Glovebox Guides will publish the fourth edition of The Extra Mile – Delicious Alternatives to Motorway Services in 2023 as the first in a series of new titles. Buy direct from Glovebox Guides to ensure you get the refreshed 2022 reprint.

Kerry O’Neill, author
Kerry O’Neill is a UK-based travel researcher and writer with an MSc in literary tourism. She has collaborated with key sustainable travel, food and wine brands including Secret Compass Expeditions, Sustrans, TravelLocal, Sawday’s Special Places to Stay, Sidetracked magazine, Avery’s Wine Merchants and FoodWorks South West. The Extra Mile is her first collaboration with Glovebox Guides.