Posted on

Beyond the Big Chains

Betty Berkins cafe, an independent cafe in The Extra Mile

Why independent motorway stops-offs matter

When you’re halfway through a long drive and your stomach starts to rumble, the default is often a motorway service station: convenient, predictable, and usually forgettable. But what if there were a better way to break your journey? One that supported local communities, served better food, and added character to your trip? 

Welcome to The Extra Mile: a curated guide to delicious, independent places to eat near UK motorway and main-road junctions. We believe that taking the scenic (and tasty) detour is about more than just what’s on your plate; it’s also about whom and what you support along the way.

Image above (c) Betty Berkins

The trouble with chain services

Let’s face it: the average motorway service station is hardly known for its individuality and charm. From lukewarm fries to overpriced coffee, chain-dominated services tend to serve up convenience somewhat at the cost of character. 

Many service stations are owned by a handful of large operators, meaning that their profits leave the local area and sometimes the country, even though the services themselves may be located in the heart of Britain’s rural communities. 

Why do independent food stops matter?

Fries on a table

1. Better food, made with care

Independent cafés, bakeries, and farm shops near motorways often use fresh, local ingredients. Many make everything from scratch, from sourdough toasties to homemade cakes and seasonal soups. 

2. They support local economies

When you stop at a family-run café or regional farm shop, you’re keeping money in the local community. That means more local jobs, stronger rural economies, flourishing local food and drinks producers, and thriving high streets. 

(Certain services brands, i.e. the Westmorland company’s Gloucester, Tebay, and Cairn Lodge services, act in a way that is more akin to independently run pit-stops, and are notable exceptions to the general rule of motorway services’ profits leaving the area. Each of the Westmorland trio supports hundreds of local farmers and food producers by stocking and introducing their goods to their millions of annual visitors.) 

3. A more memorable journey

Nobody reminisces about that generic burger they grabbed at the services just off Junction 18 that time. But taking a one mile detour to stop at a converted barn café or a friendly farm shop with goats and garden tables? That becomes part of the story. 

4. Lower your travel footprint

Many of the places featured in The Extra Mile: Delicious Alternatives to Motorway Services keep their eyes sharply on their carbon footprint and sustainability efforts. They buy local produce to reduce food miles, offer EV chargers, or work hard to reduce their packaging use. 

Taking the detour is easier than you think

All the venues in The Extra Mile are within 15 minutes of a motorway or main A-road junction (most are a lot closer or within a few minutes). This means better food without a major diversion, plus the satisfaction of skipping limp chips and queues in sterile food halls. 

From artisan bakeries off the M5 to coastal cafés just beyond the A30, there’s a better alternative waiting just off your route. 

Find your next ‘new favourite’ food stop

The Extra Mile: Delicious Alternatives to Motorway Services is your glovebox guide to over 275 independent, welcoming venues across Britain, including cafés, pubs, farm shops, and delis that are well worth a small detour. 

If you’re ready to swap the service station sandwich for something made with love, order your copy of The Extra Mile and discover the tastier side of travel. Extra Mile Books now also publishes The Farm Shop Guide and The Coastal Café Guide, so you can branch out and continue enjoying adventures in local food from the heart of rural Britain to the salty edges of our island.  

Posted on

BEST-SELLING FOODIE TRAVEL GUIDES

Best seller image, (c) ibreakstock Adobe Stock 139558768

Bestselling travel guides 2024

We are Printslinger (like mud slinger, only slinging print about the place instead of mud). Home of three best-selling travel guidebooks and counting, we’re not as well known as Lonely Planet and the like. Our foodie travel books have excelled themselves in 2024 however, often beating the ‘big-hitters’ to the top spot when it comes to online book sales. Not bad for a small, independent publisher without the marketing might of the mass publishers. Long live independents!

At Printslinger, we’re driven by a desire to help you avoid boring, big-brand food and motorway services chains. We exist to help you seek out, support, and celebrate British food and Britain’s local food growers and retailers, Britain’s farmers, and independent farm shops, cafés, restaurants, coffee shops, and more. Let’s have a look at what each of our books has been up to in 2024.

The Extra Mile: a 2024 travel guide bestseller

The Extra Mile: Delicious Alternatives to Motorway Services is our flagship title. It was produced annually in 2017, 2018, and 2019. It then had a three-year holiday (and a change of hands, into our hands), and returned with a bang in 2023.

The Extra Mile (ed. 4, 2023), has 275 off-motorway places to eat near motorway junctions. It was an Amazon #1 Bestseller across several food and travel guide categories in 2023 and 2024, and is frequently on the #1 Most Gifted charts. Its return to prominence in 2024 was aided by our publisher Kerry’s appearance on BBC Breakfast in August, discussing how our books help readers find and buy local food from independent cafés and farm shops near them and while on journeys around Britain.

“Is BBC Breakfast a radio show?” asked Kerry. “No, it’s primetime morning TV with an audience of 7m people,” we said. “I’ll wash my hair.”

The Extra Mile at number on on the Amazon sales chart
The Extra Mile Guide, showing #1 Most Gifted on Amazon

The Coastal Café Guide: a #1 bestselling food guide in 2024

The Coastal Café Guide was released by Printslinger in July 2024. It is packed with 150 of Britain’s best coastal cafés and places to eat, like restaurants with sea views, top spots for coffee after a surf or a wild swim, and idyllic cafés to visit while walking the coast path. The Coastal Café Guide became an #1 Amazon Hot New Release and #1 Bestseller across several foodie travel guide categories. It is a great gift for people who love the sea, seafood, sea views, and culinary adventures on the coast. It was featured in The Scotsman with a long article, had a double-page feature in The Times Weekend, and was reviewed (favourably!) in The Sun, as well as getting coverage in many local and regional outlets. 

Printslinger makes a donation of 1% of book sales to Surfers Against Sewage for every book we sell, managed through the Work for Good platform. 

The Farm Shop Guide: a #1 bestselling food and travel guide in 2024

The Farm Shop Guide is the third title from Printslinger to date. It has 165 fantastic farm shops and farm shop cafés and restaurants, alongside info on farmers’ markets, food festivals, and the best PYO places for pick-your-own fruit, vegetables, flowers, pumpkins, and even Christmas trees across Britain. The Farm Shop Guide had a 2.5 page feature in The Times Weekend, a double-page spread in Waitrose Weekend, a review in The Telegraph’s ‘what’s new in food’, mentions in other outlets including Cotswold Life, and a good plug on TV’s BBC Breakfast.  

Printslinger makes a donation of 1% of book sales to the Sustainable Food Trust for every book we sell, managed through the Work for Good platform. 

The Farm Shop Guide shown over The Times coverage
Graphic showing Amazon #1 spot 27 Oct 2024
Farm - Amazon Hot New Release #1 Food and Drink Travel 08.10.2024

Find out more about Printslinger and our best-selling food and travel guides

Printslinger is run by Kerry O’Neill and Laura Collacott. More titles are in the pipeline, with themes broadening out from pure food and travel guides into other realms. Rest assured, they will remain independent books, about memorable places and independent businesses, created by and for independent-minded people. To browse and buy our books, visit our online bookshop (link below). To discuss stocking our current books, marketing partnerships, press, work, your own book ideas, or anything else of interest, please use our contact form, linked to below. We look forward to hearing from you. 

Finally, a big thank you from us all to everyone who’s bought and enjoyed our books, shared our books and given them as presents, featured our books in their print and online coverage, actually BEEN in our books, and worked with us. We wouldn’t be where we are today without you. Thank you!

Some of the Printslinger team in 2023
Posted on

SURF, TURF, AND TARMAC: THE CAFÉ GUIDEBOOK TRIO WE ALL NEED

Three books on a table

The ultimate guidebook trio for foodies

If you’re getting ‘gift-giving anxiety’ about what to buy the discerning, book-loving foodie in your life, look no further than this unique foodie present. Our trio of foodie travel guides covers off-motorway cafés, farm shops, and cafés at the coast, with a total of around 600 memorable places top stop. This makes it the ideal gift for road-trip lovers seeking something different, or those seeking dog-friendly and family-friendly cafés and farm shops while on the road. Not only that, they’ll help you avoid motorway services and boring, big-brand food chains, helping you find, support, and enjoy Britain’s wealth of smaller, independent, local food and drinks businesses instead. 
 
Our three British travel guides for foodies are outlined below. Order today and in a few short days, you could be planning your next road trip avoiding the motorway services, sea-view seafood stop-off, or family-friendly farm-shop experience. Low-food-miles and more ethically minded eateries, here you come. And what’s even better? Buy the trio (which we’re dubbing ‘Surf, Turf, and Tarmac’) and you’ll get the three for cheaper even than Amazon – while supporting a small, independent publisher while you’re at it. Win, win, and thrice win! 
 

The Extra Mile Guide: an Amazon #1 travel bestseller in 2023 and 2024

The Extra Mile: Delicious Alternatives to Motorway Services (4th edition.) is packed with independent cafés. It was one of 2023 and indeed 2024’s best-selling and ‘Most Gifted’ travel guides online, and it featured on BBC Breakfast TV, many BBC Radio channels, and elsewhere in print and online. It’s packed with over 275 delicious places to stop and eat just off junctions and near motorway and A-road junctions, to help you avoid motorway services and avoid chain food and find instead the best food stops on your British road trips. Use the foodie guidebook’s handy maps to find local farm shops near you, cosy cafés near motorway junctions, dog-friendly pubs or unusual places to eat just off junctions, while supporting the local, independent food businesses along your route. Covering areas just off motorway and main road junctions in mainland England, Scotland and Wales, it features:

  • Over 275 places to eat and drink with times, descriptions, images, contact details
  • 11 motorway-based maps to help you find places to eat just off motorways and junctions
  • Map showing cafés with EV chargers and restaurants with EV chargers

The Coastal Café Guide: a 2024 Amazon #1 Hot New Release 

The Coastal Café Guide is the ideal travel and café guide for anyone who loves food, loves the coast, and wants to find cafés on the coast, coffee at the beach, and seafood near the sea! An Amazon No #1 Hot New Release in July 2024, it’s also been featured in The Times Weekend, The Sun, and The Scotsman. It’s the perfect gift for beach lovers, coast-path walkers, surfers, paddle-boarders, seafood fans, water sports enthusiasts, holidaymakers, and those travelling with families and dogs. It’s perfect to help wild swimmers find a post-swim coffee by the sea, too. Inside The Coastal Café Guide, find:

  • 150 cafés, restaurants, beach bars, seafood cabins, and pubs at the coast
  • Dog-friendly and family-friendly places to eat at the coast, often with a sea view
  • 10 striking regional maps to help you find a café on the coast near you
  • Independent, smaller cafés and places to eat on the coast
  • Features on a dozen marine- and coast-relevant charities including (and with a donation per book to) Surfers Against Sewage
  • Places in England, Scotland and Wales (inc. Isles of Scilly, Isle of Wight, Isle of Man, Isle of Skye)

The Coastal Café Guide also features 12 coastal charities, including the RNLI, the Ramblers, The Marine Conservation Society (MCS), The Marine Stewardship Council (MCS), the Open Seas charity, The John Muir Trust, The Wave Project, the National Trust for Scotland, City to Sea, The Outdoor Swimming Society, and The South West Coast Path Organisation. Not only will you be supporting local food businesses and local communities, you’ll be helping raise the profile (and raising money) for some tireless UK-based charities. 

The Farm Shop Guide: as seen in The Times and Waitrose Weekend

This is the ideal food, travel, and farm shop and farm café guide and directory for anyone who loves fresh food, farm-to-fork experiences, and farm-focused events and activities. It became an Amazon #1 bestseller following some fab coverage in The Times Weekend, Waitrose Weekend, The Scotsman, Cotswold Life, and more. If you love farm-fresh food and local flavours and are keen to locate a farm shop, to shop seasonally and avoid flown-in food (while supporting Britain’s farmers and growers), this is the book for you. The Farm Shop Guide will help you find farm-fresh food and independent farm shops and cafés across Britain: perfect places for a weekly shop, an eat-out treat, or a family-friendly or dog-friendly day trip to a farm. In the book you’ll find:

  • First-rate farm shops, farm shop cafés, and farm restaurants
  • Farmers’ markets and food festivals
  • Dog-friendly and family-friendly places to stop, eat and shop
  • Farm shops with EV chargers for your vehicles
  • Farms and farm shops offering PYO (pick-your-own) fruit, veg, flowers, Christmas trees, and pumpkin places
  • Striking full-colour maps and full-page features per farm shop
  • Spotlights on food, farming, and environmental charities including: Pasture for Life, the Sustainable Food Trust, Buglife, RSPB Fair to Nature, the Permaculture Association, Community Supported Agriculture, and the Soil Association.
For local farm shops, farmers markets, this farm shop directory has all the information you need on Britain’s best farm shops, organic farm shops, artisan food shops, and family-friendly farm experiences. 
 

Buy the ultimate trio of foodie guidebooks today for just £42 

If it’s a foodie gift or foodie book you seek, our guidebooks really will put a smile on the most discerning food lover’s face…treat yourself and they’ll have the same effect.
 
The three guides (either alone or together) make great gifts for gourmets, and those who love to avoid motorway services and big-brand chain food because they prefer farm shops, fresh food, local food, or perhaps food with a view. Our foodie travel guides also make great artisan food gifts for chefs, cooks, and Masterchef fans, who like to go the extra mile themselves when it comes to eating out, entertaining, and cooking. 
 
Support local, smaller food growers, producers and businesses, and easily locate independent cafés and farm shops near you and at the coast, wherever you live and wherever you travel around Britain.