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World Food Day: food with purpose

Rice paddy in Bali, Indonesia

Honouring World Food Day: food with purpose

Every 16 October, the world marks World Food Day: a moment to reflect, advocate, and act on the deeply human right to food, and on the systems that produce it. Established to commemorate the founding of the UN Food and Agriculture Organization (FAO) in 1945, World Food Day is now observed in over 150 countries to promote global food security, sustainable agriculture, and diets that serve people and planet alike.

In 2025, the theme is: ‘Hand in Hand for Better Foods and a Better Future’, part of FAO’s 80th anniversary campaign (#FAO80). It underlines the urgency of transforming food systems through cooperation: between governments, farmers, civil society and consumers. 

For us, as compilers of The Farm Shop Guide, The Extra Mile Guide, and other foodie books with a conscience, World Food Day serves both as a reminder and a rallying cry: that food is more than flavour. It’s connection, equity, ecology, and respect for the people and land that grow it.

Why World Food Day matters to local food and British farming

  1. Food security is not abstract
    The global picture is stark: millions still lack reliable access to enough nutritious food. Climate change, supply chain shocks, inequality, conflict, and ecosystem damage all intensify this crisis. 

  2. Food systems are climate systems
    Farming, land use, transport, and waste account for a large share of greenhouse gas emissions. But they also hold solutions: regenerative agriculture, agroecology, and shorter supply chains to help reduce carbon, restore soils, and increase resilience.

  3. Local action feeds global impact
    Choosing seasonal, British produce, shopping at farm shops or independent cafés, and valuing small-scale farming: these things may seem local, but together they can help rebalance power, improve fairness, and reduce pressure on global supply chains.

  4. Stories and spotlighting matter
    Many farmers, activist groups and charities work year-round to protect soils, restore nature, support communities, and advocate for fairer farming policies. World Food Day gives them a global stage helps amplify their voices.

How your guidebook purchase can support change

  • A percentage of sales from our book, The Farm Shop Guide, goes to the Sustainable Food Trust, to support their work. 

  • The guide also features other food, farming, biodiversity, and wildlife-focused organisations, whose work strives to improve the situation for wildlife, food growing, and better food systems.

  • Reading and sharing these organisations’ stories helps build awareness, curiosity, and grassroots support: from consumers, farmers, and community groups.

  • When you buy our books it matters, when you shop locally it counts, and when you have conversations about fairer food systems and the charities working to protect and improve them, people listen. 

A woman in a field with fresh crops at Westerton Farm

What you can do this World Food Day

Here are some simple, meaningful actions readers and communities can take this World Food Day, and indeed throughout the season and the year. 

  1. Eat seasonally and locally
    Plan your meals around what’s fresh in your region. Visit farm shops or farmers’ markets rather than always defaulting to supermarkets. The Farm Shop Guide can help you find them. 

  2. Choose British or regional producers
    Every time you buy from a local supplier, you help strengthen their business, reduce food miles, and keep Britain’s farming heritage alive.

  3. Share the stories
    Post your activities on social media using #WorldFoodDay, #WorldFoodDay2025 #FoodHeroes, #FAO80, and tag your favourite farmers, local cafés, farm shops, or food charities.

  4. Host or join an event
    From a farm walk to a local talk, cooking demo, or roundtable, FAO encourages events like these as part of World Food Day. Find their useful comms support and toolkit here

  5. Support food and farming charities
    Donate or volunteer for organisations working on soil health, sustainable farming, food justice, or regenerative agriculture. You’ll find an abundance of them in The Farm Shop Guide, from Buglife, to RSPB Fair to Nature, to Pasture for Life, to LEAF (Linking Environment and Farming).

  6. Reduce food waste
    Compost food scraps, plan meals, and use leftovers creatively. Such small steps multiply when many people join in.

Spotlighting food and farming charities

On this day of global focus, it’s fitting to highlight the organisations featured in our Farm Shop Guide: those whose work we value and whose stories we help carry. 

  • The Sustainable Food Trust

  • The Wildlife Trusts

  • LEAF (Linking Environment And Farming)

  • The Nature Friendly Farming Network

  • The Biodynamic Association

  • Buglife

  • The Farm Retail Association

  • RSPB Fair To Nature

  • The Permaculture Association

  • The Royal Countryside Fund

  • The Soil Association

  • OF&G Organic

  • Better Food Traders

  • Pasture For Life

Each organisation tackles different pieces of the food puzzle, from soil regeneration to wildlife, organic standards to retail innovation, biodiversity to local markets. By reading their stories in our guides, sharing them, and supporting the ideas they stand for, you help keep the pulse of better food systems strong.

Summary of World Food Day 2025

World Food Day is more than a date on the calendar. It’s a moment to reconnect with the fundamental truth, that food shapes our world, and our choices shape food systems.

By buying a guidebook with a conscience, reading and sharing stories of farmers, advocates and food heroes, choosing seasonal and local food, and supporting charities doing essential work, every individual can be part of the change.

Let this World Food Day be a turning point (or perhaps just a tiny veer that is the start of a new direction): for your plate, your region, and the future of food.

Image of girl with fresh produce (c) Ben's Farm Shop

Ready to support local and buy British farm food?

The Farm Shop Guide is your road-trip companion to some of the most ethical, delicious, and independently run food stops across Britain, from award-winning farm shops at regenerative farms to delis, cheesemongers, bakeries, honey farms, and more. 

Wherever you’re heading, there’s a better bite waiting nearby: one that supports the land, the farmers, and the future. 

Order your copy of The Farm Shop Guide today.  

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Why Farm Shops Are the Future of Ethical Eating

Image of the bread and bakery section at Weetons

Why Farm Shops are the future of ethical eating

In an age where supermarket aisles are crammed with plastic packaging and mystery meat, more and more people are asking: Where does my food come from, and what impact does it have? 

Enter the modern British farm shop: a haven for ethical eaters, local food lovers, and sustainability-conscious shoppers. Once thought of as quaint countryside stops, farm shops today are pioneering a new kind of food culture: one rooted in transparency, taste, and doing better by people and planet. Farm-to-fork is something that producers strive to offer, and visitors love to experience. Here’s why farm shops are leading the charge for a more ethical way to eat. (Image above (c) Weetons.)

1. You know where your food comes from

Unlike supermarket supply chains that stretch around the globe, many farm shops sell food grown, reared, or made right on site or by producers they know personally. Whether it’s grass-fed beef from the next field or honey from a neighbour’s hives, there’s a story behind every product. That means fewer food miles, fresher produce, and a direct connection between farmer and eater. There are some truly delicious farm-to-fork experiences to be enjoyed. 

2. Support regenerative and sustainable farming

Many independent farms and their farm shops are champions of sustainable farming and regenerative agriculture, namely a way of farming that restores soil health, promotes biodiversity, and works with nature rather than against it. By shopping at these outlets, you’re helping to fund regenerative farming that builds a better food system, rather than depleting it. Image below (c) Westerton Farm.

A woman in a field with fresh crops at Westerton Farm

3. Champion small-scale and artisan producers

Farm shops are more likely than supermarkets to stock products made in small batches, which have been crafted by local artisans or by family-run producers. Whether it’s hand-churned butter, heritage apples, or traditionally made cheddar, these products preserve skills, regional flavours, and rural jobs.

4. Reduce waste and packaging

Looking to shop with less plastic? Many farm shops offer refill stations, loose produce, and minimal packaging, especially compared to supermarkets. You’re more likely to find recyclable or compostable containers, and often reusable options, too. 

5. Keep money in the local economy

Ethical eating isn’t just about the environment, it’s about people. When you spend money at a farm shop, more of it stays in the community. You’re supporting local livelihoods, helping rural businesses thrive, and keeping Britain’s independent food culture alive. image below (c) Ben’s Farm Shop, Staverton.

Image of girl with fresh produce (c) Ben's Farm Shop

6. Seasonal, responsible choices, without the 'greenwashing'

Ethical eating is about more than buzzwords. Farm shops typically stock what’s truly in season, helping you eat in tune with nature’s rhythms… and without the air-freighted strawberries in January. It’s simpler, more honest, and (spoiler) tastes better too. 

Ready to eat more ethically?

The Farm Shop Guide is your road-trip companion to some of the most ethical, delicious, and independently run food stops across Britain, from award-winning farm shops at regenerative farms to delis, cheesemongers, bakeries, honey farms, and more. 

Wherever you’re heading, there’s a better bite waiting nearby: one that supports the land, the farmers, and the future. 

Order your copy of The Farm Shop Guide today.  

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GIFT IDEAS: BEST REUSABLE COFFEE CUPS

Britain has developed a vibrant coffee culture over the last decade or so, and the morning (afternoon and evening) brew has become an important daily ritual for many of us. In the UK, we drink around 98 million cups a day, as part of an industry worth more than £9 billion.  

On the flip side, Britain gets through 2.5 billion disposable and hard-to-recycle coffee cups each year, a number set to increase by a third by 2030. Fortunately, the amount of coffee cup recycling facilities in the UK is growing along with an awareness of the problem.  

Sidestep the hassle of what to do with your used single-use coffee cup by carrying one of these handsome reusables in your car instead – bagging the discount that frequently comes with a BYO cup while you’re at it.  The Kitchen at Croxley for example – an Extra Mile venue – offers a 20p discount if you bring your own cup (their takeaway cups are compostable, too).  

Circular&Co Reusable coffee cup, £14.95 

A cup, made from old single-use coffee cups. If there’s a more guilt-free way to enjoy your coffee on the road, we’d like to see it. You can open the lid with one hand and drink from any side, yet it’s still leakproof. Designed to last for 10 years, it fits in most car cup holders and is safe to put through the dishwasher.  

Stojo collapsible coffee cup, £12.99 

This is a compact option if you’re short on space and it can be tucked into most shoulder or handbags. Made of silicone, this little cup concertinas down into a pocket-sized disc when you’ve finished using it, while a lid plug ensures no coffee residue leaks out. A rigid plastic cuff saves your fingers when your coffee is hot.  

Klean Kanteen insulated TKWide with café cap, £25.95 

This vacuum insulated cup will keep drinks hot for 11 hours (or 38 hours, iced). It claims not to retain or impart flavours which is appealing if you’ve ever tried in vain to rid a flask of lingering milk smells. Works as a water bottle, coffee mug, sport bottle and insulated cup. Designed with an impact base-cap to protect it from bumps, it’s chip resistant and the lid can be disassembled for easy cleaning.  

Smidge travel cup, £15.40 

Double-walled stainless steel stops heat escaping anywhere fast, while a screw-top lid with two silicone seals claims to be 100% leak-proof. It comes with barista-standard internal measuring guides, fits under most coffee machines and is available in a range of cheerful colours (with matching water bottles). The cup is only suitable for hand-washing at the moment, but is easy to disassemble and clean.  

Coffee BugBear, £18 

If the pandemic has left you more germ-aware than ever, try BugBear’s reusable cup with patented antimicrobial protection shielding its stainless steel walls. Double-skinned to keep in the heat, it has a screw-on cap to prevent slips slopping out.   

SoleCup, £16 

An aesthetically appealing cup made in the UK from tempered glass with a cork band for easy grip. With the option of an infuser accessory, it works as well for smoothies and tea as it does for coffee. For the eco-minded, the cup is 100% recyclable and arrives in plastic-free packaging.  

Bru coffee cup, £17.99 

Made to last from powder-coated stainless steel, with matching bottles available if you’re a co-ord kinda person, this is a stylish cup for on-the-go. It’s designed to fit under most coffee machines (though perhaps not in car cup holders) and is large enough to hold a standard, 340ml latte. Dishwasher safe and can be recycled with scrap metals at the end of its useful life.  

Chilly’s Series 2 coffee cup, £36  

Shaped like a drinks can and available in a wide range of patterns and colours, this stainless steel coffee pod is a stylish addition to your road trip. Get yours engraved with your name if you’re not up for sharing, and put ownership arguments to bed forever. It’s not dishwasher safe, but – tip – use bicarbonate of soda if you ever need a thorough clean.  

Corkcicle Travel Cup, £44 

Prefer your coffee cup with a handle? The whopping great Corkcicle could be for you. It’s triple insulated, has a snug, clear, see-through lid and has a stay-put grippy silicone base so it doesn’t slide around the dashboard.  

Frank Green reusable cup, £28.99 

A handsome design that comes in an array of colours (including neon lids), Frank Green is a discerning choice for the travelling coffee drinker. It’s easy to use with one hand (thanks to a push-button lid), is designed to fit in cup holders and is spill resistant. Despite the ceramic lining, its makers claim the base is unbreakable, which means you can polish the stainless steel exterior to your heart’s content with the microfibre polishing cloth supplied with it…if polishing is your thing. 

Huskeecup, £14 

Made from coffee husks, this cup is a waste-free wonder. Durable and insulated, it’s designed for coffee-to-go, and when it’s no longer at its best, you can exchange it in a participating café through HuskeeSwap (see the app for details) or return it to the company for recycling.  

If you’re an Extra Mile café or eating experience that offers a discount for those bringing their own cup, let us know and we’ll promote you below. If reading this, you obviously prefer your hot drinks to be HOT – whether at home or on the go – or you’re buying a gift for someone who really cares about their coffee. Get the most up-to-date edition of The Extra Mile guidebook here, to make the ultimate birthday or Christmas gift combo for the hot drink lovers in your life. 

Venues offering an own-cup discount

The Kitchen, Croxley

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