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Why Farm Shops Are the Future of Ethical Eating

Image of the bread and bakery section at Weetons

Why Farm Shops are the future of ethical eating

In an age where supermarket aisles are crammed with plastic packaging and mystery meat, more and more people are asking: Where does my food come from, and what impact does it have? 

Enter the modern British farm shop: a haven for ethical eaters, local food lovers, and sustainability-conscious shoppers. Once thought of as quaint countryside stops, farm shops today are pioneering a new kind of food culture: one rooted in transparency, taste, and doing better by people and planet. Farm-to-fork is something that producers strive to offer, and visitors love to experience. Here’s why farm shops are leading the charge for a more ethical way to eat. (Image above (c) Weetons.)

1. You know where your food comes from

Unlike supermarket supply chains that stretch around the globe, many farm shops sell food grown, reared, or made right on site or by producers they know personally. Whether it’s grass-fed beef from the next field or honey from a neighbour’s hives, there’s a story behind every product. That means fewer food miles, fresher produce, and a direct connection between farmer and eater. There are some truly delicious farm-to-fork experiences to be enjoyed. 

2. Support regenerative and sustainable farming

Many independent farms and their farm shops are champions of sustainable farming and regenerative agriculture, namely a way of farming that restores soil health, promotes biodiversity, and works with nature rather than against it. By shopping at these outlets, you’re helping to fund regenerative farming that builds a better food system, rather than depleting it. Image below (c) Westerton Farm.

A woman in a field with fresh crops at Westerton Farm

3. Champion small-scale and artisan producers

Farm shops are more likely than supermarkets to stock products made in small batches, which have been crafted by local artisans or by family-run producers. Whether it’s hand-churned butter, heritage apples, or traditionally made cheddar, these products preserve skills, regional flavours, and rural jobs.

4. Reduce waste and packaging

Looking to shop with less plastic? Many farm shops offer refill stations, loose produce, and minimal packaging, especially compared to supermarkets. You’re more likely to find recyclable or compostable containers, and often reusable options, too. 

5. Keep money in the local economy

Ethical eating isn’t just about the environment, it’s about people. When you spend money at a farm shop, more of it stays in the community. You’re supporting local livelihoods, helping rural businesses thrive, and keeping Britain’s independent food culture alive. image below (c) Ben’s Farm Shop, Staverton.

Image of girl with fresh produce (c) Ben's Farm Shop

6. Seasonal, responsible choices, without the 'greenwashing'

Ethical eating is about more than buzzwords. Farm shops typically stock what’s truly in season, helping you eat in tune with nature’s rhythms… and without the air-freighted strawberries in January. It’s simpler, more honest, and (spoiler) tastes better too. 

Ready to eat more ethically?

The Farm Shop Guide is your road-trip companion to some of the most ethical, delicious, and independently run food stops across Britain, from award-winning farm shops at regenerative farms to delis, cheesemongers, bakeries, honey farms, and more. 

Wherever you’re heading, there’s a better bite waiting nearby: one that supports the land, the farmers, and the future. 

Order your copy of The Farm Shop Guide today.  

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GIFT IDEAS: BEST REUSABLE COFFEE CUPS

Britain has developed a vibrant coffee culture over the last decade or so, and the morning (afternoon and evening) brew has become an important daily ritual for many of us. In the UK, we drink around 98 million cups a day, as part of an industry worth more than £9 billion.  

On the flip side, Britain gets through 2.5 billion disposable and hard-to-recycle coffee cups each year, a number set to increase by a third by 2030. Fortunately, the amount of coffee cup recycling facilities in the UK is growing along with an awareness of the problem.  

Sidestep the hassle of what to do with your used single-use coffee cup by carrying one of these handsome reusables in your car instead – bagging the discount that frequently comes with a BYO cup while you’re at it.  The Kitchen at Croxley for example – an Extra Mile venue – offers a 20p discount if you bring your own cup (their takeaway cups are compostable, too).  

Circular&Co Reusable coffee cup, £14.95 

A cup, made from old single-use coffee cups. If there’s a more guilt-free way to enjoy your coffee on the road, we’d like to see it. You can open the lid with one hand and drink from any side, yet it’s still leakproof. Designed to last for 10 years, it fits in most car cup holders and is safe to put through the dishwasher.  

Stojo collapsible coffee cup, £12.99 

This is a compact option if you’re short on space and it can be tucked into most shoulder or handbags. Made of silicone, this little cup concertinas down into a pocket-sized disc when you’ve finished using it, while a lid plug ensures no coffee residue leaks out. A rigid plastic cuff saves your fingers when your coffee is hot.  

Klean Kanteen insulated TKWide with café cap, £25.95 

This vacuum insulated cup will keep drinks hot for 11 hours (or 38 hours, iced). It claims not to retain or impart flavours which is appealing if you’ve ever tried in vain to rid a flask of lingering milk smells. Works as a water bottle, coffee mug, sport bottle and insulated cup. Designed with an impact base-cap to protect it from bumps, it’s chip resistant and the lid can be disassembled for easy cleaning.  

Smidge travel cup, £15.40 

Double-walled stainless steel stops heat escaping anywhere fast, while a screw-top lid with two silicone seals claims to be 100% leak-proof. It comes with barista-standard internal measuring guides, fits under most coffee machines and is available in a range of cheerful colours (with matching water bottles). The cup is only suitable for hand-washing at the moment, but is easy to disassemble and clean.  

Coffee BugBear, £18 

If the pandemic has left you more germ-aware than ever, try BugBear’s reusable cup with patented antimicrobial protection shielding its stainless steel walls. Double-skinned to keep in the heat, it has a screw-on cap to prevent slips slopping out.   

SoleCup, £16 

An aesthetically appealing cup made in the UK from tempered glass with a cork band for easy grip. With the option of an infuser accessory, it works as well for smoothies and tea as it does for coffee. For the eco-minded, the cup is 100% recyclable and arrives in plastic-free packaging.  

Bru coffee cup, £17.99 

Made to last from powder-coated stainless steel, with matching bottles available if you’re a co-ord kinda person, this is a stylish cup for on-the-go. It’s designed to fit under most coffee machines (though perhaps not in car cup holders) and is large enough to hold a standard, 340ml latte. Dishwasher safe and can be recycled with scrap metals at the end of its useful life.  

Chilly’s Series 2 coffee cup, £36  

Shaped like a drinks can and available in a wide range of patterns and colours, this stainless steel coffee pod is a stylish addition to your road trip. Get yours engraved with your name if you’re not up for sharing, and put ownership arguments to bed forever. It’s not dishwasher safe, but – tip – use bicarbonate of soda if you ever need a thorough clean.  

Corkcicle Travel Cup, £44 

Prefer your coffee cup with a handle? The whopping great Corkcicle could be for you. It’s triple insulated, has a snug, clear, see-through lid and has a stay-put grippy silicone base so it doesn’t slide around the dashboard.  

Frank Green reusable cup, £28.99 

A handsome design that comes in an array of colours (including neon lids), Frank Green is a discerning choice for the travelling coffee drinker. It’s easy to use with one hand (thanks to a push-button lid), is designed to fit in cup holders and is spill resistant. Despite the ceramic lining, its makers claim the base is unbreakable, which means you can polish the stainless steel exterior to your heart’s content with the microfibre polishing cloth supplied with it…if polishing is your thing. 

Huskeecup, £14 

Made from coffee husks, this cup is a waste-free wonder. Durable and insulated, it’s designed for coffee-to-go, and when it’s no longer at its best, you can exchange it in a participating café through HuskeeSwap (see the app for details) or return it to the company for recycling.  

If you’re an Extra Mile café or eating experience that offers a discount for those bringing their own cup, let us know and we’ll promote you below. If reading this, you obviously prefer your hot drinks to be HOT – whether at home or on the go – or you’re buying a gift for someone who really cares about their coffee. Get the most up-to-date edition of The Extra Mile guidebook here, to make the ultimate birthday or Christmas gift combo for the hot drink lovers in your life. 

Venues offering an own-cup discount

The Kitchen, Croxley

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