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Why Farm Shops Are the Future of Ethical Eating

Image of the bread and bakery section at Weetons

Why Farm Shops are the future of ethical eating

In an age where supermarket aisles are crammed with plastic packaging and mystery meat, more and more people are asking: Where does my food come from, and what impact does it have? 

Enter the modern British farm shop: a haven for ethical eaters, local food lovers, and sustainability-conscious shoppers. Once thought of as quaint countryside stops, farm shops today are pioneering a new kind of food culture: one rooted in transparency, taste, and doing better by people and planet. Farm-to-fork is something that producers strive to offer, and visitors love to experience. Here’s why farm shops are leading the charge for a more ethical way to eat. (Image above (c) Weetons.)

1. You know where your food comes from

Unlike supermarket supply chains that stretch around the globe, many farm shops sell food grown, reared, or made right on site or by producers they know personally. Whether it’s grass-fed beef from the next field or honey from a neighbour’s hives, there’s a story behind every product. That means fewer food miles, fresher produce, and a direct connection between farmer and eater. There are some truly delicious farm-to-fork experiences to be enjoyed. 

2. Support regenerative and sustainable farming

Many independent farms and their farm shops are champions of sustainable farming and regenerative agriculture, namely a way of farming that restores soil health, promotes biodiversity, and works with nature rather than against it. By shopping at these outlets, you’re helping to fund regenerative farming that builds a better food system, rather than depleting it. Image below (c) Westerton Farm.

A woman in a field with fresh crops at Westerton Farm

3. Champion small-scale and artisan producers

Farm shops are more likely than supermarkets to stock products made in small batches, which have been crafted by local artisans or by family-run producers. Whether it’s hand-churned butter, heritage apples, or traditionally made cheddar, these products preserve skills, regional flavours, and rural jobs.

4. Reduce waste and packaging

Looking to shop with less plastic? Many farm shops offer refill stations, loose produce, and minimal packaging, especially compared to supermarkets. You’re more likely to find recyclable or compostable containers, and often reusable options, too. 

5. Keep money in the local economy

Ethical eating isn’t just about the environment, it’s about people. When you spend money at a farm shop, more of it stays in the community. You’re supporting local livelihoods, helping rural businesses thrive, and keeping Britain’s independent food culture alive. image below (c) Ben’s Farm Shop, Staverton.

Image of girl with fresh produce (c) Ben's Farm Shop

6. Seasonal, responsible choices, without the 'greenwashing'

Ethical eating is about more than buzzwords. Farm shops typically stock what’s truly in season, helping you eat in tune with nature’s rhythms… and without the air-freighted strawberries in January. It’s simpler, more honest, and (spoiler) tastes better too. 

Ready to eat more ethically?

The Farm Shop Guide is your road-trip companion to some of the most ethical, delicious, and independently run food stops across Britain, from award-winning farm shops at regenerative farms to delis, cheesemongers, bakeries, honey farms, and more. 

Wherever you’re heading, there’s a better bite waiting nearby: one that supports the land, the farmers, and the future. 

Order your copy of The Farm Shop Guide today.  

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Beyond the Big Chains

Betty Berkins cafe, an independent cafe in The Extra Mile

Why independent motorway stops-offs matter

When you’re halfway through a long drive and your stomach starts to rumble, the default is often a motorway service station: convenient, predictable, and usually forgettable. But what if there were a better way to break your journey? One that supported local communities, served better food, and added character to your trip? 

Welcome to The Extra Mile: a curated guide to delicious, independent places to eat near UK motorway and main-road junctions. We believe that taking the scenic (and tasty) detour is about more than just what’s on your plate; it’s also about whom and what you support along the way.

Image above (c) Betty Berkins

The trouble with chain services

Let’s face it: the average motorway service station is hardly known for its individuality and charm. From lukewarm fries to overpriced coffee, chain-dominated services tend to serve up convenience somewhat at the cost of character. 

Many service stations are owned by a handful of large operators, meaning that their profits leave the local area and sometimes the country, even though the services themselves may be located in the heart of Britain’s rural communities. 

Why do independent food stops matter?

Fries on a table

1. Better food, made with care

Independent cafés, bakeries, and farm shops near motorways often use fresh, local ingredients. Many make everything from scratch, from sourdough toasties to homemade cakes and seasonal soups. 

2. They support local economies

When you stop at a family-run café or regional farm shop, you’re keeping money in the local community. That means more local jobs, stronger rural economies, flourishing local food and drinks producers, and thriving high streets. 

(Certain services brands, i.e. the Westmorland company’s Gloucester, Tebay, and Cairn Lodge services, act in a way that is more akin to independently run pit-stops, and are notable exceptions to the general rule of motorway services’ profits leaving the area. Each of the Westmorland trio supports hundreds of local farmers and food producers by stocking and introducing their goods to their millions of annual visitors.) 

3. A more memorable journey

Nobody reminisces about that generic burger they grabbed at the services just off Junction 18 that time. But taking a one mile detour to stop at a converted barn café or a friendly farm shop with goats and garden tables? That becomes part of the story. 

4. Lower your travel footprint

Many of the places featured in The Extra Mile: Delicious Alternatives to Motorway Services keep their eyes sharply on their carbon footprint and sustainability efforts. They buy local produce to reduce food miles, offer EV chargers, or work hard to reduce their packaging use. 

Taking the detour is easier than you think

All the venues in The Extra Mile are within 15 minutes of a motorway or main A-road junction (most are a lot closer or within a few minutes). This means better food without a major diversion, plus the satisfaction of skipping limp chips and queues in sterile food halls. 

From artisan bakeries off the M5 to coastal cafés just beyond the A30, there’s a better alternative waiting just off your route. 

Find your next ‘new favourite’ food stop

The Extra Mile: Delicious Alternatives to Motorway Services is your glovebox guide to over 275 independent, welcoming venues across Britain, including cafés, pubs, farm shops, and delis that are well worth a small detour. 

If you’re ready to swap the service station sandwich for something made with love, order your copy of The Extra Mile and discover the tastier side of travel. Extra Mile Books now also publishes The Farm Shop Guide and The Coastal Café Guide, so you can branch out and continue enjoying adventures in local food from the heart of rural Britain to the salty edges of our island.