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Why Farm Shops Are the Future of Ethical Eating

Image of the bread and bakery section at Weetons

Why Farm Shops are the future of ethical eating

In an age where supermarket aisles are crammed with plastic packaging and mystery meat, more and more people are asking: Where does my food come from, and what impact does it have? 

Enter the modern British farm shop: a haven for ethical eaters, local food lovers, and sustainability-conscious shoppers. Once thought of as quaint countryside stops, farm shops today are pioneering a new kind of food culture: one rooted in transparency, taste, and doing better by people and planet. Farm-to-fork is something that producers strive to offer, and visitors love to experience. Here’s why farm shops are leading the charge for a more ethical way to eat. (Image above (c) Weetons.)

1. You know where your food comes from

Unlike supermarket supply chains that stretch around the globe, many farm shops sell food grown, reared, or made right on site or by producers they know personally. Whether it’s grass-fed beef from the next field or honey from a neighbour’s hives, there’s a story behind every product. That means fewer food miles, fresher produce, and a direct connection between farmer and eater. There are some truly delicious farm-to-fork experiences to be enjoyed. 

2. Support regenerative and sustainable farming

Many independent farms and their farm shops are champions of sustainable farming and regenerative agriculture, namely a way of farming that restores soil health, promotes biodiversity, and works with nature rather than against it. By shopping at these outlets, you’re helping to fund regenerative farming that builds a better food system, rather than depleting it. Image below (c) Westerton Farm.

A woman in a field with fresh crops at Westerton Farm

3. Champion small-scale and artisan producers

Farm shops are more likely than supermarkets to stock products made in small batches, which have been crafted by local artisans or by family-run producers. Whether it’s hand-churned butter, heritage apples, or traditionally made cheddar, these products preserve skills, regional flavours, and rural jobs.

4. Reduce waste and packaging

Looking to shop with less plastic? Many farm shops offer refill stations, loose produce, and minimal packaging, especially compared to supermarkets. You’re more likely to find recyclable or compostable containers, and often reusable options, too. 

5. Keep money in the local economy

Ethical eating isn’t just about the environment, it’s about people. When you spend money at a farm shop, more of it stays in the community. You’re supporting local livelihoods, helping rural businesses thrive, and keeping Britain’s independent food culture alive. image below (c) Ben’s Farm Shop, Staverton.

Image of girl with fresh produce (c) Ben's Farm Shop

6. Seasonal, responsible choices, without the 'greenwashing'

Ethical eating is about more than buzzwords. Farm shops typically stock what’s truly in season, helping you eat in tune with nature’s rhythms… and without the air-freighted strawberries in January. It’s simpler, more honest, and (spoiler) tastes better too. 

Ready to eat more ethically?

The Farm Shop Guide is your road-trip companion to some of the most ethical, delicious, and independently run food stops across Britain, from award-winning farm shops at regenerative farms to delis, cheesemongers, bakeries, honey farms, and more. 

Wherever you’re heading, there’s a better bite waiting nearby: one that supports the land, the farmers, and the future. 

Order your copy of The Farm Shop Guide today.  

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Eye-Opening ‘Ultra-Processed Food’ and Sugar Films

Food Inc. 2: back for seconds. The documentary image featuring a cow with a barcode.

10 food films to make you think twice...

We produce books about cafés and farm shops to help you eat fresh, local food while travelling. Our guides aren’t purely about supporting local businesses though: ultra-processed and sugar-rich foods are bad news for our own health, and that of society at large (and getting larger). 

Check out our top ten eye-opening films and documentaries below about the global food and sugar industry. You’ll probably want to buy our book, The Farm Shop Guide, instantly, to bring more unadulterated, farm-fresh goodness into your lives, so find some handy links at the bottom. Let’s start with the most recent film first…

1. Food, Inc. 2 (2024)

A sequel to the acclaimed 2008 film, this documentary delves into how ultra-processed foods dominate modern diets, highlighting their manipulation by the food industry and the decline of fresh, whole foods. 

Food Inc. 2: back for seconds. The documentary image featuring a cow with a barcode.

2. Ultra-Processed: How Food Tech Consumed the American Diet (2024)

This CBS documentary explores how ultra-processed foods have infiltrated American diets, linking them to chronic diseases and questioning our reliance on convenience. The UK trails behind The States in terms of food habits but the pattern is clear and we’re heading in a similar direction. Forewarned is fore-armed…

3. Ultra-Processed Food: A Recipe for Ill Health? (2024)

An investigative documentary examining the chemicals in ultra-processed foods and the weak regulations allowing their widespread use, raising concerns about health impacts. Watch it here on Daily Motion.  

4. What Are We Feeding Our Kids? (2021)

Dr. Chris van Tulleken’s month-long diet of ultra-processed foods leads to alarming health effects, highlighting the dangers of these convenient but harmful products. Watch it now on Daily Motion. 

5. Eating Our Way to Extinction (2021)

Narrated by Kate Winslet, this film exposes the devastating impact of industrial meat production on the planet and advocates for more sustainable dietary choices. Watch it here. 

Eating our Way to Extinction film image

6. That Sugar Film (2014)

This eye-opening documentary follows Damon Gameau as he consumes a high-sugar diet of ‘healthy’ processed foods (including the everyday Australian’s amount of sugar each week). It reveals the harmful effects of hidden sugars on the body, alongside the shockingly short amount of time it takes for the negative effects to kick in. 

7. Super Size Me (2004)

In this ground-breaking documentary, filmmaker Morgan Spurlock embarks on a 30-day experiment consuming only McDonald’s food. The film highlights the drastic effects of fast food on physical and mental health. It sparked widespread discussions about nutrition and the fast-food industry. A ‘Supersize Me 2’ is also now out, see next…  Find ways to watch it here. 

8. Super Size Me 2: Holy Chicken! (2017)

A follow-up to the original, Spurlock investigates the fast-food industry’s marketing tactics by opening his own chicken restaurant. The film exposes how terms like ‘free-range’ and ‘natural’ can be misleading, while revealing the complexities behind food labelling and consumer perception Find info on IMDB here. 

9. Fed Up (2014)

Narrated by Katie Couric, this documentary examines the role of sugar in the obesity epidemic, particularly among children. It critiques the food industry’s influence on dietary guidelines and the government’s failure to regulate sugar consumption effectively. Watch the trailer here on YouTube.

Fed Up film image

10. Sugar Coated (2015)

This Canadian film delves into the sugar industry’s history of down-playing health risks associated with sugar consumption. It draws parallels to tactics used by the tobacco industry, shedding light on corporate influence over public health narratives. Find more info here on IMDb. 

Depressing, right? Here's an antidote...

These films may make you angry with the industry or with government, or determined to do better for yourself (or both in equal measures). While we can’t arrive at your house to cook you sugar-free, health-first meals every day, we can definitely help you find farm-fresh, local, lower-food-miles food to help you make a start on eating seasonally and more healthily. 

Check out our three best-selling foodie guidebooks below, with The Farm Shop Guide being the best suited to spring-boarding your diet in a healthier direction. Good luck and bon appetit.